Media and Web Data Analyst

Target PR Range: 36-46/hr
*Depending on experience

Media and Web Data Analyst

We are seeking a highly analytical and detail-oriented Media & Website Contract Analyst to join our team. The ideal candidate will have 4-6 years of experience in analyzing website, email, and media performance data, preferably within the pharmaceutical industry. You will play a critical role in compiling, interpreting, and integrating performance metrics into comprehensive marketing presentations and analytics reports. Working closely with media specialists, search, and social teams, you will provide actionable insights and recommendations to enhance marketing efforts targeting healthcare professionals with smaller emphasis on patients. This is a hybrid role in Irvine, CA.
Responsibilities:
• Collect, compile, and analyze data from digital media campaigns including banners, email, and other channels to bring structure and prioritization to a broad set of data
• Analyze and interpret website traffic and user behavior using tools such as Google Analytics and Adobe Analytics.
• Develop and deliver data-driven marketing presentations, providing insights, trends, and actionable recommendations between media performance data and website interactions against strategic marketing goals
• Collaborate with media, search, and social teams to produce integrated performance reports.
• Identify opportunities for optimization across digital channels
• Clearly communicate complex findings to both technical and non-technical audiences.
• Stay current with digital marketing KPIs and implications of emerging technologies when providing clients insight in their marketing efforts
• Effectively communicate results through compelling visuals and easy-to-track insights and recommendations
• Transform and submit performance data to internal databases using Tableau Prep Builder
• Coordinate with stakeholders to secure creative, create tagged URLs, and hand off display banner placements to vendors for deployment with Campaign Manager 360
Qualifications:
• Bachelor’s degree in marketing, analytics, business, or a related field.
• 4-6 years of relevant experience; pharmaceutical industry experience preferred.
• Proficiency with Google Analytics, Adobe Analytics, Tableau, and Google Campaign Manager 360.
• Strong analytical and data interpretation skills.
• Experience integrating web and email data into strategic marketing presentations.
• Excellent presentation, communication, and client service skills. We are trusted advisors for our clients and collaborate widely across and outside our organization.
• A positive and friendly attitude
• Ability to collaborate cross-functionally with clients, account services, subject matter experts such as search and social, and other teams in an agency environment.
• Demonstrated the ability to work independently, adapt to changing project priorities and evolving situations, and is self-motivated to drive projects to successful completion
Additional skills (not required):
• Experience with UX, SEO, Tableau, and dashboard development.
• Familiarity with data visualization and reporting best practices.