Director, Publicity

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview:

The Director of Publicity will report to the VP of Publicity, Direct to Consumer. This member of the publicity team will translate publicity efforts into measurable outcomes including media impressions, social commitment, and brand visibility.

This person will lead publicity campaigns from the beginning to the premiere. They will be the main point of contact for entertainment reporters, trade news, external publicists, and talent representatives. They will collaborate closely with the marketing, content, awards, and creative teams.

The ideal candidate is good at creating publicity that gets a lot of media coverage and gets people interested. This role requires good teamwork with marketing, awards, talent relations, content strategy, and production staff. It also involves collaborating with external studios, talent agencies, and publicity firms.

Responsibilities:

• Support the VP in driving comprehensive publicity campaigns for Paramount+ Original scripted and unscripted series, while independently managing select titles from initial announcement through premiere and full‑season rollout.

• Create compelling narratives and positioning that differentiate Paramount+ content in the streaming landscape.

• Collaborate with content and programming teams to identify publicity opportunities during the development process.

• Execute media strategies that secure placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.

• Build productive relationships with creators and performers while navigating talent dynamics diplomatically.

• Lead on-site publicity operations for major events and premieres, serving as key decision-maker.

• Manage press list development, media credentials, and on-site press coordination.

• Oversee creation of press kits, screening materials, and event collateral

• Collaborate with paid media and marketing teams to amplify earned media through coordinated strategies.

• May oversee day-to-day work of publicity coordinators and junior team members.

• Track expenses and ensure campaigns are executed within budget parameters.

• Stay informed on emerging platforms, content consumption behaviors, and evolving publicity tactics.

• Represent Paramount+ at industry events and cultivate relationships with media organizations.

• Serve as industry expert and thought leader within the organization.

Basic Qualifications:

• Bachelor's degree in Communications, Journalism, Public Relations, or related field required.

• 7+ progressive experience in entertainment publicity for television, streaming, or film.

• Demonstrated ability to create successful publicity strategies and manage media connections.

• Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.

• Experience with both scripted and unscripted content publicity.

Additional Qualifications:

• Knowledge of press tour protocols, embargo management, and media event best practices.

• Sophisticated approach to campaign development with ability to identify cultural moments and build multi-phase publicity strategies.

• Insight of how publicity drives subscriber commitment, content discovery, brand perception, and platform differentiation.

• Well-versed in presenting strategies and results to senior executive team.

• Proficient collaboration skills with ability to work appropriately across creative, marketing, content, legal, and business affairs teams.

• Highly expertise in managing complex campaigns with multiple transitioning parts.

• Flexible and responsive to changing priorities, shifting timelines, and evolving media landscape.

• Awards Campaign Experience (Preferred): Experience working on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts.

Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®.

ADDITIONAL INFORMATION

Hiring Salary Range: $110,000.00 - 150,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.