Head of Social Media Marketing

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.Social media is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our social channels end to end.You'll lead our social media strategy, working directly to the Head of Consumer and Brand Marketing. You'll define our voice, build our playbook from scratch, and turn Replit's narrative into content that gets people excited to use the product. You'll have creative latitude, working in close collaboration with GTM, Product, Engineering, Product Marketing, and Design, and a ringside seat to one of the most interesting moments in software history.This is the right role if you've scaled social from the ground up before, you live on Instagram, TikTok, Reddit, and X, and you're energized by the challenge of building something durable, not just going viral. What You'll Do:Define Replit’s social strategy: Own and execute Replit's social voice, content pillars, and channel strategy across all social channelsBuild the full social playbook: posting cadence, reply strategy, growth loops, meme formats, and distribution tactics — then keep iterating on what worksLead critical brand narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputsCommunity engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and mediaContent production: write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessibleCross-functional coordination: work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk controlAnalytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weeklySocial ecosystem relationships: identify, engage, and manage external creators, influencer partners, and key voices to extend our reachRapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topicsRequired Skills & Experience:8+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stageComfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get startedAI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your resultsElite copywriting: concise, witty, well-timed. You can do memes without being cringe. You understand that a single word can make or break a post.Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paidStrong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over timeGenuine curiosity about agentic AI tools and hands-on experience using them to scale your workflowExperience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure Bonus QualificationsShort-form video creation and production experienceA meaningful social media following of your ownAn active Replit builder — you've shipped something with the productExisting relationships with AI influencers, journalists, podcasters, or community leadersExperience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakesBased in or able to relocate to San Francisco Bay AreaFull-Time Employee Benefits Include:💰 Competitive Salary & Equity💹 401(k) Program with a 4% match (US Only)⚕️ Health, Dental, Vision and Life Insurance🩼 Short Term and Long Term Disability🚼 Paid Parental, Medical, Caregiver Leave🏝 Flexible Time Off (FTO) + Holidays🚗 Commuter Benefits (In-Office Only)📱 Monthly Wellness Stipend🧑‍💻 Autonomous Work Environment🖥 In Office Set-Up Reimbursement (In-Office Only)🚀 Quarterly Team Gatherings☕ In Office Amenities (In-Office Only)Want to learn more about what we are up to?Meet the Replit AgentReplit: Make an app for thatReplit BlogAmjad TED TalkInterviewing + Culture at ReplitOperating PrinciplesReasons not to work at ReplitTo achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.