Growth Marketing Manager
- Own campaign execution and strategy for our Google Ads while maintaining our CAC and ROAS targets.
- Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement. Define and measure KPIs to evaluate the success of our campaigns.
- Design and execute A/B tests to determine optimal campaign setup.
- Collaborate with cross-functional teams like design and engineering to bring new campaigns to life.
- Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions.
- 2-3 years of experience in media buying.
- Strong experience managing Google Ads - Search, App Ads, YouTube, etc.
- Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals.
- Strong sense of action. You move decisively and create opportunities to improve our marketing efforts.
- Strong understanding of in-app/web event setup and tracking.
- Familiarity with SKAN limitations and how to measure performance in an IDFA-less environment.
- Excellent communication and collaboration skills.
- A positive attitude and willingness to navigate ambiguity.
- Ability to write SQL (basic joins) is a plus.
- High potential for growth & complete ownership from the beginning
- Work with colleagues who get it
- Rapid learning environment
- Competitive base salary
- Generous equity in an early-stage startup
- 100% employer-paid medical benefits
- New York City office with remote option and flexible WFH policy
- Unlimited vacation policy with 15 official company holidays
- 401K plan with 4% company match
- 16 weeks of paid parental leave, including adoption and fostering
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