Senior Media Buyer (Direct Response | Lead Generation)

About the Role

We’re looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services .

This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets .

If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.

What You’ll Do

• Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing volume
• Build and manage full-funnel acquisition systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Collaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles
• Translate performance data into creative insights and new ad concepts
• Identify new opportunities for scaling (audiences, angles, platforms, offers)
• Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)

What We’re Looking For

• 5+ years experience in paid media buying with a direct response focus
• Proven success scaling campaigns to $500K–$1M+ monthly spend
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • A/B testing frameworks
• Ability to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts
• Strong creative intuition backed by data (you know why ads win, not just that they win)
• Hands-on experience with platforms like:
  • Meta Ads (Facebook/Instagram)
  • Google Ads (Search, Display, YouTube)
  • Native (Taboola/Outbrain) is a plus
• Experience working with lead gen funnels + CRM systems
• Data-driven mindset with the ability to make decisions fast

What Success Looks Like

• You can take a campaign from testing to scale quickly
• You consistently hit or beat target CPLs
• You proactively generate and test new creative angles that drive performance
• You bring structure and predictability to lead generation at scale

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• 401-K Plan
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises