Senior Manager, GTM & Commercialization

GTM Content Development:

• Create sales enablement materials such as product playbooks, messaging frameworks, competitive positioning, and client-facing collateral.

• Maintain and update content to reflect new product features and market changes.

Market & Competitive Analysis:

• Conduct research on industry trends, competitor offerings, and client needs to inform GTM strategies.

• Analyze performance data to identify opportunities for improvement in positioning and commercialization.

• Use analytics and ideal client profiles to develop 'qualified' target lists.

Workstream Ownership:

• Manage specific GTM and commercialization workstreams, ensuring deliverables are completed on time and aligned with launch plans.

• Support pricing and packaging initiatives by gathering insights and preparing recommendations.

Cross-Functional Collaboration:

• Partner with Product and Solutions teams to understand new offerings and translate technical details into clear, compelling sales narratives.

• Work closely with Sales to ensure enablement materials meet seller needs and support pipeline growth.

Operational Support:

• Assist in tracking GTM execution milestones and reporting progress to leadership.

• Contribute to process improvements that make VAS products easier to sell and buy.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Basic Qualifications:

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications:

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 5–7 years of experience in GTM strategy, commercialization, or sales enablement, preferably in technology or payments
• Experience in strategy consulting preferred
• Strong analytical skills with experience conducting market and competitive research and ROI analysis
• Proven ability to create high-quality content for sales and client engagement
• Excellent organizational and project management skills, with ability to manage multiple workstreams
• Strong collaboration skills and ability to work effectively across Product, Sales, and Marketing teams
• Exceptional communication skills, both written and verbal
• Understanding of Visa's ecosystem, with expertise in either the acceptance or risk space

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 169,100.00 to 270,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.