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Director, Integrated Marketing (Special Projects & Growth Initiatives)

Grant Thornton (US)
Newport Beach, CA
Job Description

Grant Thornton is seeking a Director, Integrated Marketing (Special Projects) to join the team. Approved office locations can be found below.

Mission / Purpose

Own and deliver integrated marketing special projects that accelerate Grant Thornton growth—turning priority business initiatives into clear plans, coordinated execution, and measurable outcomes across teams and geographies. This role operates as an extension of the Partner/Director office, bringing strategic clarity + operational rigor to high-visibility initiatives.

You will be accountable for orchestrating cross-functional delivery (service lines, industries, field marketing, brand/content, digital, PR/comms, alliances) and for creating repeatable playbooks that improve speed, quality, and consistency—using AI-enabled workflows as a core way of working.

Role Summary

As Director, Integrated Marketing (Special Projects), you will lead end-to-end integrated initiatives —from framing the problem and defining the GTM approach to coordinating execution across channels and measuring impact.

This is not a “campaign manager” role. It is a strategic operator role: you’ll run complex, ambiguous, high-stakes work, align leaders, and drive decisions to completion—often with competing priorities and tight timelines. The role requires senior stakeholder credibility, strong judgment, and the ability to translate strategy into high-quality execution .

Scope (What you’ll own)

Special projects may include (examples):

  • Priority growth initiatives (e.g., “one-firm” plays), executive-led campaigns, and integrated demand programs
  • Rapid-response initiatives (market moments, regulatory changes, competitive plays)
  • New offering launches, alliance initiatives, events with meeting-generation targets, and executive visibility programs
  • Cross-geography coordination to ensure consistent messaging, modular assets, and measured outcomes

Key Responsibilities 1) Special Project Leadership (Start-to-Finish Ownership)

  • Stand up and run integrated initiatives: define objectives, audience, proposition, channels, timeline, resourcing, success metrics.
  • Build cross-functional operating plans that clarify “who does what by when,” drive tradeoffs, and remove blockers.
  • Maintain senior-level momentum: keep stakeholders aligned, decisions documented, and execution moving.

2) Integrated Demand + Experience Orchestration

  • Develop and execute multi-channel integrated plans (content, email, web, SEO, social amplification, paid media, events, nurture) tied to pipeline and meetings.
  • Drive personalization and “experience quality” so initiatives feel cohesive, relevant, and executive-ready.
  • Ensure assets are modular and reusable across pursuits, campaigns, and partner enablement.

3) Executive/Leader Amplification

  • Partner with leaders to translate priorities into credible market narratives and executable thought leadership.
  • Build leader activation toolkits: messaging, social/LinkedIn packages, email sequences, talk tracks, landing pages, and event themes.

4) Operational Excellence + Governance

  • Establish a simple, repeatable operating model for special projects: intake, prioritization, sprint planning, reviews, and measurement.
  • Improve speed and quality through disciplined process improvement (Lean mindset) and clear workflows.
  • Use the team’s system(s) of record to create transparency and execution discipline (planning, status, deliverables, outcomes).

5) Measurement & Business Impact

  • Define success measures upfront and track outcomes (e.g., meeting creation, engagement quality, pipeline influence, asset adoption, conversion).
  • Use performance insights to iterate quickly and improve impact over time.

AI-Enabled Ways of Working (Non ‑ Negotiables)

  • Use AI to accelerate research, synthesis, first drafts, segmentation hypotheses, messaging variants, and performance readouts—while maintaining GT quality standards.
  • Build reusable prompt packs/workflows for: initiative briefs, channel plans, exec toolkits, and post-mortems to institutionalize learning.

Required Experience & Capabilities

  • Bachelor’s degree in Marketing, Business or relevant discipline, or equivalent experience.
  • 10+ years in B2B marketing in complex, matrixed environments (professional services strongly preferred).
  • Proven leadership in integrated demand generation and end-to-end campaign execution across channels.
  • Demonstrated success leading one-firm / cross-functional initiatives, aligning stakeholders on strategy, messaging, and GTM execution.
  • Strength in project/program leadership, prioritization, and turning ambiguity into an executable plan.
  • Data-driven decisioning and comfort using insights to steer performance.
  • Operational excellence orientation (process improvement / Lean) strongly valued.

The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Denver, CO, Reno, NV, Cleveland, OH and Baltimore, MD offices only is between $184,000 and $276,000 per year.

The base salary range for this position in the firm’s Washington, DC, Bellevue, WA, Los Angeles, CA, Newport Beach, CA San Diego, CA, Boston, MA, Iselin, NJ and New York, NY offices only is between $198,700 and $298,100 per year.

The base salary range for this position in the firm’s San Francisco, CA and San Jose, CA offices only is between $211,600 and $317,400 per year.

About Us

At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.

In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.

In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.

Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets.

About The Team

The team you’re about to join is ready to help you thrive. Here’s how:

  • Whether it’s your work location, weekly schedule, or flex time off, we empower you with the options to work in the way that best serves your clients and your life. Consistent with the firm’s hybrid work model, this position will require in-person attendance at least two days per week, either at a GT office or client site.
  • Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
  • We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at
  • When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at

Here’s what you can expect next:

If you apply and are selected to interview, a Grant Thornton team member will reach out to you to schedule a time to connect. We encourage you to also check out other roles that may be a good fit for you or get to know us a little bit better at

Benefits:

We understand that your needs, responsibilities and experiences are different, and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. For an overview of our benefit offerings, please visit:

  • Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
  • Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.

Grant Thornton employees may be eligible for a discretionary, annual bonus based on individual and firm performance, subject to the terms, conditions and eligibility criteria of the applicable bonus plan or program. Interns and seasonal employees are not eligible for bonus compensation.

Additional Details:

It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy-related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of Grant Thornton to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. To make an accommodation request, please contact [email protected].

For Los Angeles Applicants only: We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

For Massachusetts Applicants only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Grant Thornton does not require or administer lie detector tests as a condition of employment or continued employment.

Posted 2026-03-03

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