VP, On Premise

Reporting to Senior Vice President, General Manager, the Vice President of On Premise priority is to drive sales, distribution, and marketing objectives in their designated market to deliver sustainable business growth. This senior leadership role is responsible for developing and executing a comprehensive operational plan, building and nurturing a high performing sales, distribution and marketing team, while establishing strong relationships with key customers and partners. The Vice President of On Premise ensures alignment of the national strategy with local opportunities, identifies new opportunities, and fosters a culture of excellence, fostering collaboration, partnership and growth.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Formulate and execute a comprehensive regional business strategy that integrates sales, distribution, new business development and marketing.

  Ensure alignment with the national strategy and goals while tailoring strategies to address the regional market dynamics.

  Leverage data to identify trends and opportunities, providing actionable insights and strategies to guide field sales, distribution, business development, and marketing teams.

  Monitor and analyze sales performance metrics, identify areas for improvement, and implement strategies to optimize sales productivity and effectiveness

  Ensure data driven decisions that drive regional growth.

• Oversee the implementation of the national distribution strategy.

  Maximize teams effectiveness through the oversight and development of distribution team to increase skills, knowledge and the ability to increase business plan objectives.

  Drive the planning, coordination and implementation of distribution operational processes. Support the distribution team to ensure regular sales planning review meetings effectively engage distribution partners and align efforts with our KPIs for consistent and targeted growth.

• Create and communicate Key Performance Indicators (KPIs) to achieve established expectations while analyzing results and adjusting focus to meet objectives established during our annual business plan.

  Oversee the execution of sales plans, manage the sales pipeline, and identify growth opportunities within existing market.

  Leverage marketing initiatives to support sales objectives and enhance brand awareness in the marketplace.

  Ensure full Key Account Sales Pipeline accountability within region to drive incremental sales through successful navigation of the Key Account sales cycle for both commercial and non-commercial opportunities.

  Support negotiations with key customers and partners to secure deals that maximize profitability. Ensure all agreements are aligned with commercial objectives to drive sustainable business growth.

  Drive partnership and alignment with On Premise Key Account department to deliver objectives with alignment with the HQ Regional Key Account Directors

• Oversee trade marketing initiatives by identifying point of sale needs (POS), ensuring optimal allocation and utilization of resources to maximize brand awareness.

  Develop and implement consumer and industry marketing plan, ensuring strong alignment with regional and field based marketing teams.

  Partner with national festival and events team to align and execute upon the national strategy.

  Ensure brand standards are implemented

• Build, develop and lead a diverse high performing team

  Create a culture of excellence in the team, fostering collaboration and partnership

  Ensure career development for the On Premise team

  Spend adequate time with team in the office and field to implement Red Bull standards

• Operate as an integral part of the On Premise leadership team. Make balanced and valued contributions to help evolve the health and success of the On Premise business and teams.

  Drive partnership and alignment with local headquarters on initiatives and tactics and share best practices with pride.

  Communicate, align, and execute associated cross functional team objectives within your region and across Red Bull North America.

  Work with region and field marketing to maximize the reach and impact of occasion-based marketing.

• Manage On Premise teams to build and execute the right plan, achieve all annual KPI targets, and consistently monitor all On Premise performance (volume, distribution, execution, consumer/industry marketing initiatives, festival activations)

  Provide timely On Premise reports and market updates to region and HQ leadership teams

  Maintain strong relationships with top Distribution Partner management and top On Premise accounts within the region to ensure best-in-class execution.

  Lead the operationalization of key initiatives, working hand-in-hand with cross-functional teams, such as Head of On Premise, Regions to maximize impact and ensure consistent delivery of objectives by Regional Field Sales teams

  Collaborate closely with HQ KA team to ensure the execution of corporate mandates and alignment of strategic initiatives.

  Partner with RAMs maximizing wiring, to develop and implement regional strategies, enhancing performance and effectiveness in managing key accounts.

  Provide direct leadership and strategic guidance to FKAMs to drive new business acquisition and expand points of distribution, ensuring alignment with overall company objectives and maximizing market impact.

  Manage budgets effectively: Oversee the allocation of financial resources to ensure maximum return on investment, optimizing spend across all on-premise channels and ensuring alignment with overall business objectives.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Minimum of 10 years-experience in CPG sales; Beverage experience preferred
• Experience in regional, national accounts or distribution management is preferred
• Proven ability to build strong, mutually beneficial relationships with key stakeholders
• Strong negotiator and influencer, leveraging analytics to achieve desired outcomes
• Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment
• Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach
• Outstanding analytical proficiency; fluent in a wide range of data tools (e.g., Nielsen, CPM, Excel)
• Strong communication skills, highly organized and manages timelines and objectives effectively; strong presentation and facilitation abilities
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 40-50%
• Permanent
• Benefits eligible