Creative Strategy - Performance Marketing - 4 month Contract (Carlsbad)

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion timesconnecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille, Words With Friends, Zynga Poker, Game of Thrones Slots Casino, Wizard of Oz Slots, Hit it Rich! Slots, Wonka Slots, Top Eleven, Toon Blast, Empires & Puzzles, Merge Dragons!, CSR Racing, Harry Potter: Puzzles & Spells, Match Factory, and Color Block Jamplus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovationand where you can take your career to the next level.

Join us and be part of the play!

Zynga is looking for a Contractor to join our global marketing team for 4 months to drive User Acquisition creative strategy across our portfolio of live games: Words with Friends , Zynga Poker , Harry Potter: Puzzles & Spells , Game of Thrones: Legends & more!

This temporary role will require a mix of creative and performance marketing experience. The ideal candidate has experience in the mobile game industry, a working knowledge of the levers that drive creative KPI improvement in user acquisition campaigns, and an understanding of the F2P mobile games business.

If you can commit to a vision for a creative strategy that innovates beyond optimization, favors the discovery of new practices over best practices, and is informed by historical data and competitive research, then please continue reading!

Responsibilities:

Per - Cadence (6 weeks)

• Analyze UA creative performance and competitor creative trends to develop insights and identify opportunities that can be used to improve creative KPIs
• Lead creative planning discussions and decision-making
• Align with Product Marketing, ASO, and Product stakeholders to identify opportunities that benefit from UA creative support
• Collaborate with art leads to develop concepts that explore creative opportunity spaces
• Review and guide briefing with feedback specifically aimed at ensuring ads effectively execute against strategic objectives
• Define KPI targets for creative initiatives
• Ensure timely delivery of new creatives to UA

Monthly

• Provide updates to cross-functional stakeholders on UA creative strategy and production
• Package past work into digestible case studies that level up team-wide creative knowledge
• Guide and feedback monthly competitor research projects produced by Art teams

Weekly

• Attend meetings with UA, Art, Production, & Analysts to track production, UA performance, and creative needs/priorities

Ad-Hoc

• Lead creative strategy & production initiatives from conception to completion outside the scope of normal creative production
• Identify and implement process improvements across creative planning functions
• Define creative reporting needs

The pay range for this position in California at the start of employment is expected to be between $40.00 and $50.00 per hour. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic not an individuals race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zyngas in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).