Marketing Manager San Diego

Marketing Manager Hybrid (Carlsbad CA)

3 days in office / 12 days remote

A fast-growing medical technology organization focused on advancing non-invasive diagnostic solutions is seeking a Marketing Manager to support brand growth lead generation and product adoption. This role requires a creative metrics-driven marketer with strong experience in branding digital strategy content development social media website strategy (including e-commerce oversight) and trade show execution.

This position reports to the Senior Vice President of Sales and is a full-time hybrid role based in Carlsbad CA .

Responsibilities

• Lead and refine brand positioning visual identity and messaging across all channels.

• Develop marketing collateral brochures digital assets and promotional content.

• Oversee website strategy SEO direction landing pages and e-commerce initiatives (no coding required).

• Manage social media strategy and content calendar across platforms.

• Build and optimize digital campaigns email nurturing flows and analytics-driven improvements.

• Plan and execute trade shows conferences and educational workshops.

• Develop go-to-market plans for new product or feature launches.

• Collaborate cross-functionally with Sales Product and Leadership teams.

Qualifications

• Bachelors degree in Marketing Communications Business or related field.

• 48 years of marketing experience ideally in medical device diagnostics or healthcare technology.

• Strong background in brand management digital strategy and demand generation.

• Experience overseeing website strategy and e-commerce components.

• Skilled in social media management analytics and CRM/automation tools.

• Demonstrated success in planning and executing trade shows or events.

• Excellent communication storytelling and project-management skills.

Compensation & Benefits

• Competitive salary and total compensation package

• Health vision and dental stipend

• Disability and life insurance are provided

• Three weeks of paid vacation

• Reimbursement of approved business expenses

• Eligibility for the stock option plan following completion of the probationary period

Why Join

• Opportunity to contribute to meaningful innovation in the diagnostic and healthcare technology space

• Collaborative energetic and mission-driven team

• Fast-paced growing start-up environment with opportunities for personal and professional growth

• Inclusive culture committed to diversity and equal opportunity employment