Senior Manager, Upstream Marketing (Hybrid)

As a Sr. Manager, Upstream Marketing you will be responsible for defining and leading the upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth. In this role, you will translate deep customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction through close partnership with R&D, Clinical, and cross functional stakeholders. The Sr. Manager, Marketing leads and develops a high-performing team, influences senior leadership decision-making, and ensures strategic alignment from early discovery through commercialization in a dynamic and competitive healthcare environment.

This role requires onsite presence at least 4 days per week, at our Irvine, CA office, to support collaboration, team engagement, and business needs.

What you will do

• Lead competitive and market intelligence efforts by advising on major competitors, anticipating future threats, and proactively adjusting strategy to improve market penetration and positioning.
• Drive deep customer and market understanding through VOC, market research, surveys, and trend analysis, translating qualitative and quantitative insights into clear, actionable business strategies.
• Identify unmet needs and innovation opportunities by validating key assumptions and partnering cross‑functionally to inform product, service, and portfolio direction.
• Own portfolio and lifecycle strategy, guiding products from early discovery through launch, growth, pricing optimization, and eventual obsolescence.
• Lead and influence the new product development process, collaborating with R&D, Clinical, and cross-departmental stakeholders from concept through pre-commercialization planning.
• Define and communicate long-term portfolio and segment strategies to gain organizational alignment while educating teams on portfolio strategy best practices and benchmarking.
• Build and sustain strategic KOL relationships, partnering with Clinical Affairs to support evidence generation, clinical claims strategy, and market credibility.
• Anticipate healthcare market dynamics and environmental trends, proactively recommending adjustments to marketing objectives, brand architecture, and competitive positioning.
• Guide pricing and value strategies by managing price competition, aligning with business unit goals, and linking marketing investments to customer acquisition and retention objectives.
• Lead and develop high performing teams, fostering strategic thinking, cross functional collaboration, disciplined forecasting, and effective execution.

What you need

Required

• Bachelor’s degree
• 10+ years of work experience

Preferred

• MBA / Master’s Degree
• 7+ years medical device or marketing/sales experience within vascular space
• 4+ years of people management experience
• Upstream marketing experience in endovascular, vascular, or VTE
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

$155,900.00 - $259,800.00 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.