Client Relations Manager
Description
Client Relations Manager at Martindale-Avvo – Pleasanton, CA
Martindale-Avvo is seeking a proven change leader and culture builder to join our Account Management leadership team as a Client Relations Manager (CRM). This is a pivotal hire as we redefine how account management drives growth, client retention, and long-term value in a rapidly evolving digital marketing landscape.
Why This Role MattersOur business is at an inflection point. AI and shifting search behaviors are reshaping digital advertising, and our clients - SMB law firms - need trusted partners more than ever. We’re rebuilding our Account Management team to be more strategic, consultative, and growth-oriented. This role will bring fresh perspective and external experience to accelerate that transformation.
What You’ll Do:
Lead, coach, and inspire a team of 8-12 Account Managers to exceed revenue and retention goals while building resilience and optimism through change.
Transform account management into proactive client partnership - helping law firms unlock more value through our full portfolio of solutions and strengthening long-term client relationships.
Champion our value proposition in an AI-driven market, equipping reps with compelling positioning that resonates with law firms.
Drive performance using data-driven insights that identify upsell opportunities and optimize client engagement.
Lead through change-navigating sales toolchain transformation, evolving product portfolios, and shifting market dynamics with clarity and confidence.
Build culture: energize and support a team navigating ongoing change, celebrating wins, and sustaining a collaborative, client-focused culture.
What You Bring:
3+ years of Account Management or Customer Success leadership experience, including 2+ years managing teams.
Proven success driving growth and retention in SMB-focused digital marketing, and or SaaS.
Strong leadership track record of energizing teams, improving morale, and delivering results through change.
Consultative, strategic approach to client engagement - able to turn retention into expansion.
Analytical rigor and comfort with data-driven decision-making.
Excellent communication and executive presence, able to influence clients, reps, and senior leaders.
Compensation & Location:
$70K- $110k base + $40k variable comp
Hybrid Pleasanton, CA office (minimum 3 days in office)
This is not a standard CRM role. It’s an opportunity to bring your parallel experience from other industries into legal marketing and lead the reinvention of account management at scale.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
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