Specialist Campaign Analytics

Job Description:

• Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders
• Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio
• Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams
• Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks
• Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness
• Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions
• Handle adhoc requests to contextualize campaign data and support decisionmaking
• Attend weekly meetings to understand campaign launches and market trends that may impact results
• Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fastpaced environment
• Stay current on industry trends emerging technologies and best practices in digital media analytics
• Execute special projects and provide coverage for team members as needed

Qualifications

• 2-3 years of direct experience at a brand agency or related vendor in digital media field or role
• Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus
• Direct digital media buying and activating also a plus
• Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks
• Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager
• Proficiency in web analytics tools eg Adobe Analytics Google Analytics
• Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources
• Familiarity with SQL and understanding of Python andor R is a plus
• Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote
• Detailoriented with strong documentation and QA skills to ensure data accuracy and consistency
• Proactive selfmotivated and able to manage multiple projects independently
• Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences
• Comfort with agile workflows and ability to pivot quickly when priorities shift
• Building reports and dashboards
• Supporting campaign analysis and optimization
• Proactive Communication needed with the planning team and other stakeholders
• Technical Skills Tableau Looker Studio and other data analysis platforms
• Familiarity with site analytics and media platform metrics
• Technical proficiency in using data analysis tools and understanding audience management processes

Nice to Haves

Familiarity with third-party tools like Nielsen and ComScore is also beneficial

Mandatory Skills : PowerBI Tableau UML diagrams M365 Suites of Products Design Thinking And Ideation Workshops Jira Service Desk Agile (Value-Driven Delivery)