Marketing Manager II (Loyalty & Retention)

Job Responsibilities:

• Capture customers’ lifetime love by placing them at the center of everything we do. Lead with the customer as the center, leveraging customer data, insights, mindsets and unmet needs to inform every aspect of program strategy and customer experiences.
• Lead Loyalty Membership Strategy across the enterprise, building a world class set of loyalty program benefits/perks, features, partnerships and experiences to win customers for life via a strong understanding of member needs, competitive positionings/benefits and loyalty trends.
• Develop upward migration strategies to progressively create value for customers from U™’ free membership to paid FreshPass® subscription
• Create customer acquisition, engagement, and retention strategies for our free membership loyalty program (for U™) and our paid subscription program (FreshPass®), partnering cross-functionally with teams, including analytics, product and marketing teams, to bring to market.
• Strong ability to develop strategic frameworks and business cases to influence, test and scale.
• Collaborate with Loyalty Programs Marketing on loyalty campaigns, partnering with the Marketing Communications and CRM teams to create robust marketing and communication strategies and integrated omnichannel marketing plans.
• Continuously identify customer data and insights gaps, creating a learning plan to gain deeper understanding of member behaviors, mindsets and needs to support strategic growth, deeper customer engagement and new and enhanced product experiences.
• Partner across broader loyalty team, marketing, shopper experience, engineering, corporate and division marketing &; operations teams to adopt and deploy loyalty programs, test new benefits/perks and scale the successful tests.
• Build and develop project management tools from strategy to execution.
• Lead and build partnerships across broader loyalty teams, marketing, shopper experience, legal, product, engineering, corporate and division marketing &; operations teams to execute loyalty programs.

Skills:

• 7+ years of experience in building new digital loyalty capabilities and products across a large organization.
• Mix of consulting and/or client-side experience in loyalty programs.
• Experience of taking data driven insights into building new and innovative loyalty &; digital experiences.
• Seeking expertise and proven success in building strategy tools and frameworks for organizational adoption.

Education/Experience:

• Bachelor’s degree required; MBA preferred