Founding Product Marketer

Knak Digital
San Francisco, CA

In person, 5 days per week in San Fran.

About the Role

A rapidly scaling AI startup backed by top-tier investors is hiring a Founding Product Marketer to build its marketing foundation in the U.S.

This is a pivotal role: you'll drive how the company tells its story, shapes the category, and brings its product to market. As the first dedicated marketer on the U.S. team, you’ll help define how the world understands and adopts a platform that’s already seeing deep engagement across industries.

What You’ll Do

  • Act as the bridge between product, sales, and the market—owning voice, messaging, and go-to-market positioning.

  • Define and evolve how the product is understood through clear, compelling storytelling across web, product, and sales materials.

  • Plan and execute product launches, write changelogs, and frame new features in a way that drives engagement and comprehension.

  • Develop high-impact sales enablement materials and narratives that help GTM teams close with confidence.

  • Lead content and thought leadership efforts in partnership with the founding team.

  • Own and update the marketing website, ensuring consistent brand and product messaging.

  • Collaborate with EU-based teams to localize what’s working for the U.S. market.

You Might Be a Fit If You Have:

  • 5–8 years of experience marketing technical B2B SaaS products in the U.S.

  • A track record of success in early-stage environments (ideally as a first or early marketing hire).

  • Experience crafting positioning and messaging from scratch, launching complex products, and driving measurable adoption.

  • A hands-on, strategic mindset with the ability to move quickly and iterate.

    VISA sponsorship not available. US Based candidates only.
Posted 2025-07-30

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