Digital Marketing Specialist
Digital Marketing Specialist (Long-term Contract)
Location: Fresno, CA
- Remote
Type: Long-term Contract
We are looking for a Digital Marketing Specialist to support our engineering-focused client. This position is ideal for someone who is detail-oriented and can blend strategic thinking with hands-on execution to expand brand reach, improve lead generation, and elevate digital engagement.
Role Split: 70% hands-on execution, 30% strategy and experimentation.
Must Have Experience
- Own Social Media Strategy: Test and optimize new content and channels.
- Execute Email/CRM Campaigns.
- Drive SEO: Improve website performance and conversion.
- AI Tools: Use to scale content, prompts, and workflows.
- Experience Level: 5+ years in digital marketing with a strong record of managing multi-channel campaigns.
Key Responsibilities
- Design and carry out digital marketing plans that support business growth objectives and strengthen online visibility.
- Oversee paid media initiatives across platforms such as Google, Meta, and LinkedIn, adjusting campaigns to improve performance and ROI.
- Improve organic website traffic by applying search optimization techniques, refining site content, and supporting keyword-focused initiatives.
- Plan, develop, and manage digital content for websites, blogs, email campaigns, and social media channels.
- Track website and campaign performance using analytics tools, then translate findings into clear recommendations and performance reports.
- Maintain an active social media presence by organizing publishing schedules, coordinating posts, and monitoring audience engagement.
- Connect marketing automation and customer management tools with digital channels to create a consistent user journey.
- Support WordPress website updates, content changes, and ongoing optimization efforts to improve usability and search performance.
Required Technical Skills
Machine Learning & Artificial Intelligence
- Google Analytics & Google Ads
- Meta Business Suite
- Zoho Social & Zoho Campaigns
- Looker Studio & Tableau
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