Product Manager, MarTech

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

NBCU’s Media Group is looking for a Product Manager to drive the evolution of our Marketing Technology capabilities. This role will work on the Growth, Go-to-Market Marketing Technology team, reporting to the MarTech – Channel Technology Director, and will be responsible for owning the generation of new capabilities aligning with CRM tools & channels for Peacock – managing requests by gathering requirements, facilitating business cases, and prioritizing the intra-team roadmap.

A successful candidate will have a blended background including experience with both the technical integration and strategic application sides of marketing. They will be detail-oriented and well-organized; a leader who successfully works across multiple stakeholders to take ambiguous needs and flesh them out with details and structure.

Candidate must have strong knowledge of the global Marketing Technology space with a deep perspective on ideal architecture, tool selection, and data privacy regulations. It is crucial that this candidate is always up to date on the latest players in marketing software, A/B testing, attribution, and other tools with an opinion on the best platforms for the job.

• Partner with marketing stakeholder teams to lead platform, campaign, and data migrations
• Drive the MarTech roadmap for your workstreams; what is in motion, planned for development, and in the backlog – independently completing prioritized tasks related to their tools & OKRs
• Own intra-team requirements intake process; maintaining ‘source-of-truth’ backlog of requests for stakeholder reference and planning
• Lead regular backlog reviews, keeping team members apprised of the latest developments and facilitating backlog prioritization
• Write and maintain business requirements; build the complete story for a given ask, what the goal is; why it is needed; what are the acceptance criteria and what is the business impact
• Collaborate with MarTech product managers to find opportunities for cross-platform enhancements
• Partner with Legal, Cyber, Security, Data Governance, Product, Operations, and Tech teams throughout development to manage approvals/prioritization and ensure requirements are met for MarTech requested features & platforms
• Facilitate user acceptance testing (UAT) for new features or platforms; obtain sign-off from primary stakeholder and confirm with tech, prior to launch
• Stay up to date on the current marketing technology landscape; make recommendations on how our stack can be improved via new and/or different vendors

Qualifications

Basic Qualifications:

• 3+ years of marketing technology and/or product management experience
• Understanding of Marketing Technology stack architecture, including interplay between Customer Engagement tools and data warehouses
• Familiarity with global data privacy & consent regulations
• Certifications & demonstrated development experience in core marketing platforms including CEP [Braze, Iterable, Salesforce Marketing Cloud], CEP [mParticle, Segment], & MMP [Branch, Kochava, AppsFlyer]
• In-depth knowledge & experience managing infrastructure & deliverability for CRM channels including email, push, & in-product notifications
• Development & integration experience with personalization platforms like Movable Ink
• Strong communication & story-telling skills; breaking down complex concepts and presenting to both business and technology stakeholders
• Expertise in requirements gathering; developing Business Requirements Documents (BRDs) and identifying use cases
• Proficiency with project & product management platforms [JIRA, Airtable]
• Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences
• Strong leadership skills with the proven ability to coordinate and influence team members from multiple internal departments and external vendors
• Strong character exhibiting company core values: Integrity, Creativity, Teamwork, Pioneering Spirit, and Ownership
• Bachelor's degree required

Desired Qualifications:

• Adaptable performer who can lead effectively under pressure and through significant change
• Ability to synthesize and simplify complex concepts/requirements to the team and stakeholders and tie back to business objectives.
• Culture carrier with strong leadership skills to drive, deliver, develop and inspire
• Results-oriented with initiative to work until job is complete
• Experience within media entertainment industry a plus

Additional Requirements:

• Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $120,000- $160,000 (bonus & long-term incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected] .