Head of Lifecycle Marketing (San Francisco)
- Full-Funnel Lifecycle Strategy Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV.
- Segmentation & Personalization Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences.
- Campaign Execution Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs.
- A/B Testing & Experimentation Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance. Partner with Data teams to interpret results and scale winning strategies.
- Cross-Functional Collaboration Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement.
- Performance Analysis Own key metrics, including paid conversion, engagement, and campaign ROI. Present actionable insights to leadership and adjust strategy based on data.
- Martech & AI Optimization Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement.
- Experience: 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses.
- Proven Results: Demonstrated success in improving subscription conversion and retention rates through data-driven lifecycle programs.
- Testing Mindset: Strong background in designing, executing, and analyzing A/B tests and multivariate experiments.
- Tech-Savvy: Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar).
- Analytical & Strategic: Skilled in translating data into actionable strategies with measurable business impact.
- Collaborative Leader: Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders.
- Lead a mission-critical growth function at a high-impact consumer brand.
- Drive measurable results in subscription conversion, retention, and revenue growth.
- Work in-person with high-performing, collaborative teams in our San Francisco HQ.
- Competitive compensation, equity, and benefits package.
- Join a culture that values impact, innovation, and customer obsession over box-checking.
Recommended Jobs
Line Cook
Job Description Job Description Position: Line Cook Level: Team Member Position Status: Full Time or Part Time available We Think We Would Make A Great Combo. Lettuce Tell You Why! As …
Specialized Project Lead
Job Description Job Description ProSync is seeking passionate Specialized Project Lead to help ensure security and intelligence compliance with policies and regulations, drawing on some of the na…
Discover Sonora: Your Next Adventure Awaits!
Speech Therapist job in Sonora, CA Embark on a thrilling journey as a Speech Language Pathologist in sunny Sonora! Imagine healing hearts while exploring charming local cafés, breathtaking landscapes…
F-35 Program Director 2
RELOCATION ASSISTANCE: Relocation assistance may be available CLEARANCE TYPE: Secret TRAVEL: Yes, 25% of the Time **Description** At Northrop Grumman, our employees have incredible opportunities to wo…
Registered Nurse Days 15K SIGN ON BONUS
$15,000 Sign on Bonus At ScionHealth, we empower our caregivers to do what they do best. We value every voice by caring deeply for every patient and each other. We show courage by running to…
Solar Sales Closer
QUALIFICATIONS Proven Closer: 1+ years in solar sales with success closing PPAs Working knowledge of solar incentives, financing, and utility programs. CRM proficiency, self‑motivated, ethica…
Delivery Driver - Warehouse Associate
Job Description Job Description Join Our Dynamic Team as a Delivery Driver/Warehouse Associate in Modesto, CA - Where Integrity, Collaboration, and Professional Growth Thrive! We're committed to …
In House Counsel Jobs California | JDHuntr 40899 In House Senior Contract Administrator, Torrance, C
In House Counsel Jobs California | JDHuntr 40899 In House Senior Contract Administrator, Torrance, CA To apply go to JDHuntr.com Insure integrity of company"s contractual performance. Serve as c…
Space Utilization Analyst
The Building People, LLC, has a position open for a full-time Space Utilization Analyst . The Space Utilization Analyst is responsible for initiating, managing, and executing long-range facilities …
Finish Millwork Carpenter
Essel is seeking a skilled Finish Millwork Carpenter to join our team. In this role, you will be responsible for crafting and installing high-quality millwork features that enhance the aesthetic appe…