Part-time Social Media Manager
- Strategize, execute, and manage a portfolio of Social Media ad campaigns.
- Develop and optimize marketing strategies and create clear plans to achieve business goals.
- Design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
- Clearly communicate strategy, performance, and campaign recommendations.
- Continuously measure and optimize campaign performance to achieve objectives.
- Report on key metrics for every campaign with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to and internal stakeholders.
- Conduct, gather and analyze market research to determine social media opportunities and competitiveness.
- A minimum of 5 years in Facebook and Instragram Advertising and Analytics
- Strong problem-solving ability
- Knowledge of B2C & B2B
- Strong Excel and analytical skills
- Superior attention to detail
- Strong knowledge of Facebook Ads
- Proven track record of driving towards acquisition goals under set targets, timelines, and budgets
- Experience in creating an acquisition strategy
- Knowledgeable in brand development strategy
- Excellent verbal and written communication
- Experience working both strategically as well as tactically to build, deploy & track campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
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