Director, Business Development - Digital (San Francisco)

We are seeking a senior sales leader with a core understanding of the digital media marketplace. Our ideal candidate will have pre-established relationships with key brands, agencies, and the programmatic ecosystem. The candidate should be experienced in selling O&O Display, Mobile, Web, App, and CTV ad inventory monetization. We seek a self-starter, entrepreneurial individual contributor capable of developing new business in the digital news sector with limited resources beyond quality inventory.

Primary Responsibilities:

• Product Knowledge: Understand Sinclairs digital footprint.
• Business Development: Develop and cultivate new brand direct partnerships, and hold co-agency relationships.
• Develop new retail media network business.
• Account Upselling & Development: Migrate clients to programmatic guaranteed deal ID commitments (PMPs).
• Revenue Strategy: Create and implement a programmatic monetization strategy to position Sinclair as a market leader, achieving revenue goals quarterly and annually.
• Retail Networks: Ensure Sinclairs inventory is actively bought within key retail media networks like Wall Mat Connect.
• Large Brand Tie-ins: Develop sponsorships and partnerships with large national brands across Sinclairs digital footprint.
• Collaboration with Ad Ops: Work closely with ad operations to ensure campaign execution, technology integration, data compliance, and revenue reporting.

Qualifications:

• Bachelors degree required.
• At least 5 years of experience in digital media sales.
• Deep knowledge of programmatic ad tech: Header bidding, Deal IDs, SSP/DSP integrations, GAM/G4.
• Strong presentation and public speaking skills.
• Established relationships at agency holding companies, mid-tier agencies, and with brand direct contacts are essential.

Sinclair is an equal opportunity employer and a drug-free workplace. Compensation ranges from $160,000 to $175,000, with potential bonuses. Benefits include retirement plans, insurance, health and dental coverage, flexible spending accounts, and others. Final compensation depends on experience, skills, certifications, and location.

About Sinclair: A diversified media company owning 185 TV stations across 86 markets, and digital assets including Tennis Channel, Comet, CHARGE!, TBD, and The Nest. Content delivery spans over-the-air, cable, and streaming platforms like NewsON.

Our team is our strength, offering benefits, a supportive culture, and growth opportunities. Interested in joining a winning team? Lets talk.