Paid Social Associate (Contract)

Paid Social Associate (Contract)

San Jose, CA | Hybrid | $43/hour

Financial Services Industry

We are seeking a data-driven Paid Social Associate to support execution and optimization of paid social campaigns across multiple platforms. This role is ideal for someone who thrives in a fast-paced environment, enjoys working with data, and has hands-on experience managing paid social channels.

The position focuses on campaign execution, performance optimization, and data analysis to drive lead generation and pipeline growth.

Position Overview

The Paid Social Associate will manage day-to-day campaign execution across platforms such as LinkedIn, Facebook, and Reddit. This role will analyze performance data, optimize campaigns, and support broader paid media initiatives to improve ROI and drive business outcomes.

This is a hybrid contract role based in the San Jose area.

Key Responsibilities

Campaign Execution & Optimization

• Manage and optimize paid social campaigns across LinkedIn, Facebook, Reddit, and other platforms

• Set up and manage campaigns, ad sets, audiences, bids, and exclusions

• Execute A/B testing strategies to improve performance and conversion rates

• Continuously optimize campaigns for lead generation and pipeline growth

Data Analysis & Performance Reporting

• Analyze campaign performance using platform data, Google Analytics, Salesforce, and Tableau

• Identify trends and provide actionable insights to improve campaign performance

• Develop and maintain performance reports and dashboards

Budget & Performance Management

• Monitor campaign budgets and ensure efficient allocation of spend

• Track performance against KPIs and recommend adjustments

Collaboration & Support

• Partner with other paid media team members to support campaign execution and reporting

• Assist with campaign maintenance, data pulls, and performance enhancements

• Stay current on platform updates, industry trends, and new advertising opportunities

Requirements

Required Qualifications

• 3–5+ years of experience managing paid social campaigns

• Hands-on experience with LinkedIn Ads and Facebook Ads (Reddit/Twitter a plus)

• Strong understanding of campaign setup, audience targeting, and optimization strategies

• Experience with Google Analytics

• Strong proficiency in Excel and/or Google Sheets for data analysis

• Experience with A/B testing and landing page optimization

• Strong analytical mindset with data-driven decision-making skills

• Ability to manage multiple campaigns and priorities in a fast-paced environment

Preferred Qualifications

• Experience in B2B marketing, ideally SaaS

• Experience in FinTech or financial services industry

• Experience with CRM platforms, especially Salesforce

• Familiarity with Tableau or other data visualization tools