Senior TV and Offline Channel Marketing Manager

About the role

Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth were seeking a data-driven performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy blending brand awareness with measurable acquisition outcomes across television audio direct mail and emerging offline channels.

Youll collaborate closely with cross-functional partners in Brand Creative Analytics Media Strategy and MarTech to design campaigns that balance brand storytelling and performance metrics. This is a high-impact role ideal for a strategic marketer who thrives on translating complex media performance data into actionable growth strategies.

The base salary offered for this role and level of experience will begin at $130050 and up to $180600. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.

In this role you can expect to

• Lead TV & Offline Channel Strategy: Drive the planning execution and optimization of full-funnel TV & Offline media from upper-funnel brand building to lower-funnel performance drivers.
• Deliver on Growth Objectives: Translate Chimes business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
• Evolve Performance Measurement & Attribution: Partner with Analytics to evolve incrementality testing MMM and attribution models. Integrate new data sources (e.g. iSpot SambaTV) to improve campaign insight and reporting accuracy.
• Drive Full-Funnel Integration: Collaborate with digital and brand teams to align media mix across all channels connecting awareness reach frequency engagement and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnels efficiency.
• Test & Learn Culture: Lead ongoing testing of creative targeting and platforms. Implement testing frameworks to identify scalable growth drivers.
• Agency & Partner Management: Oversee relationships with media and measurement partners ensuring channel strategy and reporting rigor.
• Cross-Functional Leadership: Present insights and recommendations to marketing leadership helping shape long-term TV & Offline investment strategy and budget optimization.

To thrive in this role you have

• 8 years of marketing experience with at least 5 years focused on TV ideally in a performance or full funnel environment.
• Proven success managing multi-million-dollar offline media budgets tied to measurable acquisition goals.
• Experience balancing reach and frequency targets with down funnel business outcomes and efficiency goals.
• Strong grasp of incrementality media mix modeling and attribution across brand and performance media.
• Analytical mindset with experience using data to influence decision-making and storytelling.
• Strong communication and presentation skills with the ability to influence and lead stakeholders
• Ability to thrive in a fast-moving cross-functional team with multiple stakeholders and evolving priorities.

#LI-AM1 #LI-Hybrid

A little about us

At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank*on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.

Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.

We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we dontwho will

*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.

What we offer for our full-time regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates. **
• In-office perks including backup child elder and/or pet care plus a subsidized commuter benefit to support your regular commute **
• Competitive salary based on experience **
• 401k match ** plus great medical dental vision life and disability benefits
• Generous vacation policy and company-wide Chime Days bonus company-wide paid days off **
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven a family planning tool with $15k lifetime reimbursement for egg freezing fertility treatments adoption and more.
• In-person and virtual events to connect with your fellow Chimersthink cooking classes guided meditations music festivals mixology classes paint nights etc. and delicious snack boxes too!**
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress **

** Perks also available to Chime Interns.

We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: .

To learn more about how Chime collects and uses your personal information during the application process please see theChime Applicant Privacy Notice.

Required Experience:

Manager