Sr Research Analyst
We've got the brands, we've got the stars, we've got thepowerto achieve our mission to entertain the planet - now all we're missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture. Overview and Responsibilities: We are seeking a Senior Research Analyst to join CBS's National TV Research team! In this role, you'll be a key member of the CBS TV Network research group, helping to craft a compelling story about how audiences engage with CBS content across platforms and dayparts. You'll partner closely with research leaders to deliver timely, pertinent, and insightful analysis that informs decision-making across CBS and Paramount Global. Responsibilities include but are not limited to:
- Track and analyze audience viewership across linear, digital, and social platforms, delivering timely daily and weekly performance insights that highlight key trends
- Summarize data into clear, compelling visual stories through dashboards and presentations that drive understanding and action among key partners
- Collaborate with researchers and analysts across CBS, integrating insights from multiple data sources and methodologies to deliver a comprehensive view of content performance
- Validate accuracy of data with an ability to identify and address data quality issues
- Contribute to the development, refinement, and automation of reporting tools, helping build scalable dashboards and workflows that improve efficiency and insight
- Assist with ad-hoc research requests and projects across all partners including marketing, sales, programming, and scheduling
- Deliver ongoing multiplatform performance insights that deepen CBS and Paramount Global's understanding of content performance, audience preferences, and competitive positioning across all CBS distribution points
- Bachelor's degree required; advanced degree a plus
- 4+ years experience in analytics, ideally within television or digital media
- Advanced proficiency in Microsoft Excel and extensive knowledge of Microsoft Office applications (Word, PowerPoint, and Outlook)
- Experience with audience and content measurement tools, such as Nielsen systems (NPower, NNTV, NLTV), VideoAmp, iSpot, and comScore TV data
- Familiarity of data visualization platforms like Tableau; experience in big-data environments (such as Snowflake) is a plus
- Excellent communication and presentation design skills, with the ability to translate data-driven trends into clear, well-rounded, and forward-looking insights
- Strong organizational abilities, able to manage various projects independently while collaborating effectively across teams and maintaining a high level of attention to detail
- Displays a genuine passion and knowledge of the evolving media landscape; is a consumer of shows across linear, streaming, or social platforms
- Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace. Explore life at Paramount:
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