Marketing Researcher II

A client with Kforce is seeking a Marketing Researcher II to join their team. This role is based in San Diego, CA with a hybrid schedule of in-office 3 days a week. The preferred candidate will be local to San Diego working onsite 2 days a week - Wednesday/Thursday. Summary: Our team is seeking a curious and driven Market Researcher II to help us understand the 'why' behind consumer behavior in the dynamic world of consumer tax and finance. Duties Include:

• Work cross-functionally with product, marketing and strategy teams to identify research objectives, share pertinent information, and develop effective company offerings
• Manage in-season mystery shopping and competitive experience analysis, including recruitment, logistics management, internal training and data management
• Develop the overarching research learning plan to meet the business and team objectives
• Determine best-practice research methodologies to align with business objectives, both primary and secondary
• Design screeners, guides, and questionnaires that align with target segments and research objectives
• Manage and analyze qualitative and quantitative results to uncover rich insights
• Create detailed research reports and collaborate with cross-functional teams to determine implications of research findings
• Present results and implications to cross-functional teams and leadership
• 3-5+ years of experience in market research; Experience in the startup, tech, and/or fintech space is a plus
• Experience with Qualitative and Quantitative market research
• Proficient in Google Suite
• Must have experience with both qualitative and quantitative methodologies, managing multiple studies concurrently with expertise in compelling insights communication
• Must have experience developing and delivering end-to-end consumer research
• Experience collaborating with third party vendors to construct surveys
• Experience working with third party vendors for recruitment of research participants, and leveraging automated systems to also recruit participants
• Experience preparing presentations and sharing out research results to a greater team
• Proactive with asking questions and following up as needed
• SPSS experience is a plus

• Marketing research experience
• Research foundational knowledge
• Excellent communication skills
• Detail oriented