Senior Brand Manager

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at

The Senior Brand Manager is responsible for leading the strategy, development, and execution of assigned brands to drive growth and market success. This role manages brand performance end-to-end, from product development through marketing execution and retail launch, while partnering cross-functionally to deliver results.

Key Responsibilities

Brand Strategy & Growth

• Lead brand strategy, positioning, and long-term growth plans
• Identify market opportunities, consumer insights, and trends
• Define target consumers, brand positioning, and product strategies
• Monitor brand performance and recommend actions to meet business goals

Product Development & Portfolio Management

• Partner with R&D and design teams on product innovation
• Guide product line strategy, pricing, and packaging direction
• Ensure alignment between product offerings and brand positioning
• Analyze POS data, Circana reports, and market performance

Marketing & Launch Execution

• Develop and execute integrated marketing plans
• Lead product launches and go-to-market strategies
• Partner with agencies and internal marketing teams
• Present brand plans to leadership and retail partners

Cross-Functional Collaboration

• Work closely with Sales, R&D, and International teams
• Provide tools and materials to support the sales process
• Coordinate initiatives to ensure successful launches

Requirements

• 5+ years of brand management experience in toys or consumer products

• Proven success managing brands and product launches

• Strong analytical and strategic thinking skills

• Experience with POS and market data analysis

• Excellent communication and presentation skills

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards