Director, Trade Marketing

From nightclubs and quick-service restaurants to universities, offices, gyms, and festivals, Red Bull’s On Premise ecosystem serves as a space where energy and culture intersect. The Director of Trade Marketing is tasked with overseeing the strategic direction, development, and implementation of Red Bull’s trade marketing vision within the On Premise landscape.

This role is responsible for converting Red Bull’s brand and business priorities into exceptional trade marketing programs designed to enhance visible distribution, strengthen brand relevance, and drive increased consumption across all On Premise segments. These segments include commercial key accounts, festivals and events, non-commercial settings (such as workplaces, fitness centers, and colleges), vending operations, independent outlets, and distribution partners.

As a critical member of the On Premise Marketing leadership team, this Director collaborates closely with teams across Sales, National Accounts, Operations, and Global counterparts to deliver scalable programs, standardized tools, and measurable business results.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Establish the long-term trade marketing vision and framework for all On-Premise segments, ensuring alignment with overarching brand and business strategies.

  Transform commercial priorities into effective marketing initiatives that boost Red Bull's visibility and sales momentum across various channels.

  Promote innovation and experimentation within trade marketing to achieve category leadership, retail excellence, and exceptional execution standards.

• Oversee the comprehensive planning and execution of programs that encompass the entire On-Premise spectrum, including commercial segments (LSRs, bars, restaurants), non-commercial segments (workplace, campus, fitness), and emerging markets (vending, catering, distribution).

  Collaborate with the Senior Director of Key Account Marketing and the Senior Director of Festivals & Events to develop cohesive, scalable campaigns that reinforce Red Bull's leadership across all consumption occasions.

  Ensure that trade marketing initiatives effectively address both volume-driving and brand-building goals, striking the optimal balance between national consistency and local flexibility.

• Guide, mentor, and develop a team of trade marketing managers by setting clear objectives, defining performance metrics, and providing opportunities for growth.

  Cultivate a culture of creativity, accountability, and collaboration across all areas of trade marketing.

  Act as a thought leader and strategic partner to colleagues on the On-Premise Marketing Leadership Team, promoting alignment and synergy across various channel disciplines.

• Collaborate with the On-Premise Sales and Distribution teams to ensure trade marketing tools and programs are commercially relevant, actionable, and measurable.

  Create annual planning frameworks and commercial calendars that align brand marketing strategies with field execution.

  Enhance communication channels between headquarters and regional teams to ensure the efficient implementation and adoption of trade marketing initiatives.

• Supervise the creative and content development for all trade-facing materials, ensuring consistency and excellence in branding across various formats and partnerships.

  Develop design and messaging frameworks that align with Red Bull’s premium positioning, tailoring them to suit different environments and target audiences.

  Assess and enhance consumer and customer experiences at every stage of purchase and consumption.

• Take the lead in managing relationships with key agencies, vendors, and creative partners, ensuring quality, consistency, and alignment with Red Bull's brand and business objectives.

  Identify new partnership opportunities and capabilities that enhance execution, improve efficiency, and foster innovation across trade marketing channels.

  Establish and oversee vendor performance KPIs, ensure clarity in scope, and monitor compliance with contractual agreements.

• Manage the national trade marketing budget, ensuring resources are allocated efficiently and deliver measurable returns on investment (ROI).

  Establish key performance indicators (KPIs) and tracking systems to assess trade marketing performance across metrics such as volume, visibility, and engagement.

  Oversee the annual point-of-sale (POS) and trade marketing planning process, ensuring seamless integration into the overarching On-Premise business plan aligned with BP cycles.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 10+ years of progressive experience in trade marketing, channel marketing, or commercial marketing within consumer packaged goods (CPG), beverage, or lifestyle brands.
• Demonstrated success in leading nationwide programs that align brand and commercial objectives across diverse customer segments and distribution models.
• Strong capabilities in strategic planning, financial management, and leadership.
• Extensive experience in cross-functional collaboration with Sales, Marketing, and Field Operations teams.
• Proven ability to balance creativity and analytical thinking — capable of strategic vision coupled with decisive action.
• Excellent communication and presentation skills, with a talent for influencing senior leadership and external partners.

• Travel 30-40%
• Permanent
• Benefits eligible