Analyst, Insights & Strategy - Santa Monica, 90404

Analyst, Insights & Strategy - Santa Monica, 90404, United States of America

How We LEAD:

Merchandise and ecommerce are part of the fabric of music culture. For artists, it is a way to develop and further articulate their brand. For fans, it is a pathway to connecting more deeply with the artists and the culture they represent.

Famehouse, Universal Music Group's eCommerce division, powers direct-to-consumer businesses for UMG's labels, artists, and partners - delivering creative storefronts, innovative product programs, and data-driven growth strategies.

The Insights & Strategy team sits at the center of this work. We transform data into direction, build the frameworks and tools that guide decision-making, and raise the strategic bar for D2C across UMG.

How You'll CREATE:

• Deliver analysis, insights, and recommendations

• Transform business questions into fact-based analyses that deliver insights and actionable recommendations across merchandising, marketing, audience, and operations.

• Investigate performance questions (what changed and why) through data validation, root-cause analysis, and clear synthesis of findings.

• Influence strategy as a thought partner - translating insights into decisions, trade-offs, and next steps for stakeholders.

• Create clear, visually compelling materials (dashboards, readouts, and slides) tailored to different audiences.

• Support planning and forecasting with clean inputs, structured analysis, and thoughtful QA.

• Own reporting, dashboards, and tooling

• Own end-to-end delivery of specific reporting and analysis deliverables - from requirement gathering to build, deployment, documentation, and communication.

• Build and maintain dashboards, scorecards, and recurring reporting that help teams self-serve and move faster.

• Help develop and refine frameworks, templates, and reporting standards that scale beyond one partner or one use case.

• Document definitions and processes so insights remain consistent and common requests become easier over time.

• Shift between data sources and tools for different projects (e.g., BigQuery, Looker, Domo, Tableau, Data Studio, Google Analytics, Excel; Python a plus).

• Partner and enable stakeholders

• Partner with creative, operations, marketing, and technical teams to ensure insights are understood, actionable, and connected to business goals.

• Provide ongoing support for deployed solutions, including training stakeholders to self-serve and improving adoption over time.

• Collaborate with BI and engineering teams to flag and resolve data quality issues with clear evidence and proposed fixes.

• Contribute to team rituals (weekly reporting, business reviews, post-mortems) with clean analysis and clear takeaways.

Bring Your VIBE:

Core skills:

• Strong critical thinker who can translate open-ended questions into structured analyses and recommendations.

• Polished communication - written, verbal, and visual - tailored to different audiences and decision contexts.

• Exceptionally detail-oriented and organized; able to manage multiple workstreams and deadlines without losing quality.

• Comfort working in a fast-moving environment with shifting priorities; proactive, reliable, and adaptable.

Analytical and technical toolkit:

• Intermediate proficiency in SQL and Excel (pivots, formulas, basic modeling).

• Experience building dashboards and data visualizations in tools like Looker, Domo, Tableau, and/or Data Studio (or equivalent).

• Familiarity with ecommerce and marketing analytics systems (e.g., Shopify and Google Analytics); experience with Python or statistics is a plus.

• Must be comfortable validating data, conducting root-cause analysis, and crafting clear stories from large datasets.

Experience and education:

• 1-3 years of experience in analytics, BI, insights, ecommerce, consulting, finance, or marketing analytics.

• Bachelor's degree required; a graduate degree may be considered as a supplement to experience.

• Experience in ecommerce, merchandising, and/or entertainment is a plus.

You are someone who:

• Enjoys turning messy questions into clear workplans and clean outputs.

• Takes ownership and follows through - from requirements to deliverables, communication, and next steps.

• Is eager to learn, asks good questions, and thrives on feedback in order to grow into bigger problem ownership over time.