Director of Growth Marketing
- Design and execute integrated go-to-market campaigns that fuel demand for Build, Buy, and (Re)Build products.
- Translate TJH’s brand story into campaigns, digital experiences, and experiential touchpoints.
- Ensure alignment across paid, organic, social, events, and field marketing so channels work in unison, not silos.
- Partner with Sales Ops, Marketing & Sales Analytics, and IT to improve lead tracking, funnel visibility, and reporting accuracy.
- Collaborate with Sales leadership to ensure campaign output drives both volume and quality of leads.
- Steward the end-to-end customer journey, optimizing each stage from first impression through advocacy.
- Monitor and optimize against CAC and ROI benchmarks, ensuring marketing spend drives profitable growth.
- Provide structure, guidance, and accountability to raise the performance of the marketing team.
- Serve as a strategic partner to the CMO, piloting innovative approaches and helping shape TJH’s growth marketing vision.
- Bachelor’s degree required; MBA or advanced degree a plus.
- 10+ years of progressive marketing experience, including leadership roles.
- Track record of building and scaling integrated marketing strategies that drive measurable growth.
- Demonstrated success in brand stewardship, with examples of elevating positioning and messaging across channels.
- Deep knowledge of customer journey mapping and experience designing strategies that optimize across every stage.
- Owns and evolves a brand narrative across channels and audiences.
- Leads with a customer-first mindset, designing campaigns and content that deliver experiences as powerful as the product itself.
- Brings a deep understanding of the end-to-end customer journey, ensuring every touchpoint is intentional and seamless.
- Operates with creative and analytical fluency, shaping compelling positioning while managing CAC, ROI, and funnel metrics.
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