Senior Manager, Digital Product Marketing

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

Fox is looking for a Senior Manager – Digital Product Marketing with strong expertise and a passion for driving and delivering marketing and product features and MarTech capabilities to improve the effectiveness and efficiency of direct to consumer digital marketing campaigns and overall customer experience. The position is responsible for ensuring that our marketing technology capabilities and investments are working and delivering as intended, and that our capability roadmap is delivered against. It interfaces primarily with Marketing strategists responsible for developing campaigns to deliver on business outcomes, Marketing Operations partners responsible for directly using the campaign toolset, and product and technology teams responsible for delivering against capability requirements.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Develop and maintain Marketing’s roadmap for campaign capability spanning digital channels (e.g. email, SMS, mobile and web notifications, in-app banners), automation, personalization, and ad hoc and trigger campaigning across various lifecycle campaign types (lead gen, retargeting, onboarding, retention, winback).
• Develop business cases in support of new capabilities and secure approvals.
• Develop project and product briefs highlighting functionality, customer experiences, use cases (common and edge) and business outcomes for stakeholdering across cross-functional teams and driving alignment on the ‘what’ and the ‘how’
• Project manage implementation of all enhancements and fixes, including identifying and mitigating risks and managing status and holding team members accountable for delivery.
• Coordinate with Marketing team and cross functional teams to ensure effective rollouts of new capabilities and technology through definition of process, requirements/use case scenarios and performing business acceptance testing.
• Monitor and ensure marketing technology platform stability and usability; identify business-impacting issues and serve as primary interface to Marketing Operations stakeholders on platform status, issues, impacts, and ETA's on fixes
• Maintain robust documentation on system capabilities, known issues and the intuition underlying configuration choices (tradeoffs and consequences)
• Develop and manage scorecards on systems performance (uptime, ticket resolution SLA, etc)

WHAT YOU WILL NEED

• Experience working in either Marketing or IT/Product roles re: developing and delivering requirements for marketing and MarTech applications.
• Experience in user experience / customer experience in documenting as-is and to-be flows
• Project management experience including experience using JIRA to manage and track tickets
• Experience working in an Agile development model for development and delivery
• Experience with deep linking including universal links, appflsyer and onelink, custom uri
• Experience spans both setting up new links and ensuring existing links are working as expected.
• Prior experience working with Salesforce Marketing Cloud or Braze, mobile platforms such as Localytics, Airship, or Salesforce Mobile Studio.
• A passion for and understanding of both the marketing and technology sides of MarTech: the applications and “why”, ability to develop use cases understood by both Marketing and Tech partners, the underlying technology “how”.
• Proven track record of developing and prioritizing marketing requirements and managing delivery against them.
• Disciplined, analytical but creative thinker and problem solver.
• Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self motivated
• Superior verbal and written communication skills at all levels of an organization with the ability to present complex data, influence others and build relationships.
• Strong “influence without ownership” skills and driving consensus.
• Positive attitude and ability to operate in a fast-paced environment with ambiguity.

NICE TO HAVE, BUT NOT A DEAL BREAKER

• Relevant work experience with Digital, Media, and Entertainment
• A Bachelor’s degree.

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