Principal Product Manager, Revenue Systems

About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .

By the Numbers:

• Named #1 best software for small business of 2024 by G2


• 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing


• Over $500M in annual revenue


• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs




• There are 6.2M employers in the US, 98% have fewer than 100 employees (1)


• 550,000 new businesses are created each year in the US (1)

What Product Management is like at Gusto:

• We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty gritty details (some describe this kind of role as a “GM” type role).


• Our Product team is lean, which means you’ll have a high degree of impact and ownership.


• We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners.

About the Team:

The Revenue Systems team is responsible for the system that determines the who, what and when of revenue communications with our customers - including product, sales and lifecycle communications. This involves building out Gusto’s audience management and decisioning systems that together are responsible for managing the actions across all revenue channels.

Here’s what you’ll do day-to-day:

• Ownership : Revenue system of the systems that manage revenue communications to customers, including revenue focused in-product communications, sales calls and lifecycle communications




• For the above purposes, inclusive of content management (CMS tools such as Contentful), audience creation (CDP tools such as HighTouch) and decisioning systems (orchestration level tools such as Marketo and Iterable, as well as AI based digital decisioning automation)


• North Star : Contribute to achievement of the entirety of the company revenue goal. Revenue systems are expected to contribute to appropriately a 10-20% lift in aggregate incremental revenue contribution in any year


• Collaborate : You will collaboratively partner with the following teams: Growth (Biztech, Expansion, Leads, Onboarding, Activation), Marketing (Lifecycle, and Sales (Revenue ops)

Here’s what we're looking for: [Choose or create 5-7 total bullet points of desired skills or experience]

• 8+ years of direct product management with revenue systems experience


• Direct experience with eventing & instrumentation, data warehouse configuration, CDP, CMS, and orchestration tools


• Experience integrating applied AI technologies into revenue systems


• Deep technical familiarity with revenue system stack


• Both product and technical sensibilities with respect to infrastructure development for revenue attainment


• Ability to envision a large, complex system and systematically execute against that roadmap

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is $179,000/yr to $224,000/yr in Denver & most major metro locations, and $210,000/yr to $263,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are also actively hiring for the following hubs: Toronto, Canada, Los Angeles, CA, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work.

(1) Business Applications with Planned Wages ()

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer .

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice .