Marketing Manager, Acquisition and Outreach

Campus: Yorba Linda
Church Size: 6,000+
Compensation: $69,000/year
Employment Type: Exempt
Reports to: Executive Director of Operations

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The Job Purpose
The Marketing Manager (Acquisition and Outreach) helps Friends Church fulfill its vision of reaching the 47,000 unchurched families in our community. This role leads all external marketing efforts—creating awareness, building trust, and inspiring first visits through compelling storytelling, advertising, digital engagement, and campus branding that reflect the heart and mission of Friends Church.

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About Friends Church
Friends Church is a vibrant, multi-campus community committed to building a community of authentic Christ-followers, compelled to change our world. As a church, we’re dedicated to creating spaces where lives are transformed, families flourish, and communities thrive.

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Your Role
1. Outreach Event Marketing

• Lead marketing strategy and execution for 8 major Family Outreach Events each year.
• Develop creative briefs, timelines, and promotional plans that drive event attendance and first-time guests.
• Collaborate with ministry teams and third-party creative agencies to ensure cohesive branding, messaging, and post-event follow-up systems.

2. Social Media & Digital Storytelling

• Partner with our third-party creative agencies to manage Friends Church social media platforms.
• Prioritize content that connects with the unchurched audience, highlighting inspiring weekend moments, real stories, and community impact.
• Monitor engagement metrics and optimize strategies for reach, relevance, and resonance.

3. Website Strategy & Management

• Oversee the strategy and maintenance of the Friends Church website as the digital “front door” to the church.
• Curate and update content to ensure clarity, accessibility, and visual appeal for first-time visitors.
• Collaborate with the Creative and Communications teams to align user experience with organizational goals and ministry pathways.

4. Direct Mail Campaigns

• Design and execute targeted direct mail campaigns that drive event attendance and weekend visits.
• Manage mailing lists, creative development, and vendor partnerships to ensure cost-effective and timely delivery.
• Track response metrics and evaluate ROI to continually improve outreach effectiveness.

5. Local Advertising & Awareness

• Plan and execute local advertising campaigns across digital, print, outdoor, and community platforms.
• Develop creative messaging that reflects the heart and mission of Friends Church while appealing to new audiences.
• Manage advertising budgets, placements, and analytics to maximize reach and conversion.

6. Campus Branding & Resources

• Oversee branding and visual systems across all Friends Church campuses.
• Ensure cohesive and high-quality design across wayfinding, building displays, hallway posters, stationery, and signage.
• Develop and maintain brand resources for our seven campuses, including templates, style guides, and shared systems for consistent execution.

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Is This You? (Qualifications)

• 5+ years of experience in marketing, communications, or brand management.
• Strong understanding of digital marketing, creative direction, and campaign strategy.
• Excellent communication, project management, and vendor relations skills.
• Passionate about helping people discover faith, community, and purpose through clear and compelling storytelling.
• A personal and active relationship with Jesus Christ, living a Christ-centered lifestyle
• A strong commitment to the mission and values of Friends Church.
• A commitment to regularly attending Friends Church on weekends, participating in a Life Group, and giving.

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Key Competencies

• Strategic Thinking – Ability to build systems and processes that align with long-term vision and organizational needs.
• Empathy and Emotional Intelligence – Builds trust, listens well, and leads with compassion and fairness.
• Execution and Follow-Through – Manages projects to completion with excellence and attention to detail.
• Collaboration – Works effectively with cross-functional teams, department heads, and senior leaders.
• Confidentiality and Integrity – Handles sensitive information with discretion and professionalism.

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Why Join Us?
At Friends Church, you'll be part of a supportive and dynamic team committed to spiritual growth and community impact. We offer:

• Comprehensive Benefits: Health, dental, vision, life insurance, retirement plan, parental leave, and more.
• Professional Development: Opportunities for growth and advancement within a multi-campus church environment.
• Collaborative Culture: A team-oriented atmosphere where your contributions are valued and your leadership is empowered.

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Ready to Shape the Future?
If you're ready to work with a creative team of Christ-followers and a collaborative team of Christ-followers, we invite you to apply and join our mission.

Friends Church is committed to building diverse communities that reflect the kingdom of God. We encourage applications from candidates of all backgrounds who share our mission and values.