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The North Face: Store Manager - San Marcos

VF CORPORATION
San Marcos, CA
Store Manager As the Store Manager, you will provide leadership, direction, and development to the store staff and successfully execute company strategies to ensure a consistent peak brand experience. Your primary responsibilities as the Store Manager are to determine and maintain optimal staffing levels, recruit, hire, educate, and motivate a team of brand advocates who in turn create a consistent best in class customer experience that aligns with our brand’s purpose and values. Additionally, you are responsible for setting an example for customer engagement and selling for your team. You are responsible for maximizing store profitability by controlling expenses, protecting company assets, and by ensuring that store standards and processes for customer care, merchandising, operations, sustainability, and community participation are consistent and well executed. Join the North Face Family The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.
  • As we enter our sixth decade, we pledge to:
  • Empower exploration and the thrill of the unknown for as many people as possible.
  • Protect the places where we live, play, and operate.
  • Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
How You Will Make a Difference:
  • Held accountable for achieving store sales goals and promoting productivity through measurement and monitoring of progress and results against key targets
  • Promote excellence in customer service by modeling brand specific service standards, monitoring and responding to customer feedback, and ensuring the team is engaging with each customer to create an authentic brand experience.
  • Responsible for managing store schedules, loss prevention, store audits, expense control, weekly reports and ensuring that company/store policies and procedures are followed.
  • Supports store marketing events and grows relationships in the community to generate brand awareness, drive traffic by seeking opportunities to engage with the customers and support/participate in community initiatives outside the four walls of the store.
  • Provide coaching and training programs to the store team in customer service, engagement, brand identity, product knowledge and operations while also providing real-time feedback that enables growth and success.
  • Ensure visual merchandising standards are met by implementing floor-sets and merchandising directives.
  • Maintain store inventory through proper shipping and receiving procedures.
  • Select, hire and develop a high performing team
  • Build an active talent community and network
  • Responsible for development of staff:
  • Actively communicate and maintain succession plans for staff
  • Communicate and deliver rewards, recognition, annual performance appraisal process; as well as address performance issues and administer discipline when appropriate.
  • Ensure compliance with company safety and adherence to policies and procedures, standards and practices, and company directives.
  • Model behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand.
  • Promote an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others.
What You Bring Required
  • 3+ years of multi-unit leadership or store management experience
  • People and performance management experience
  • Ability to work a flexible schedule to meet the needs of the business; will require weekends, evenings, and holidays
  • Demonstrated ability to meet and exceed sales and profit results
  • Proven ability to meet business goals by driving results through store team
  • Ability to plan and drive results while balancing shifting priorities
  • Excellent verbal and written communication skills
  • Ability to build, lead and manage a high performing team
  • Excellent decision making ability in a fast-paced environment
  • Able to meet performance expectations
  • Detail orientated and excellent organization skills
  • Proficient computer skills including word processing, spreadsheets, and software programs
  • Proven ability in leading the delivery of a high level of customer service in a retail environment
Preferred
  • High volume/high complexity retail experience
  • Associate Degree (AA) or equivalent from two-year college or technical school Experience in a specialty retail environment, outdoor apparel industry or experience with outdoor equipment sales
Physical
  • Operate office equipment and technology (i.e., computers, phones, fax, copier, etc.)
  • Standing required for entire work shift
  • Bend, lift, open, and move product up to 50 pounds as needed
  • Use ladders for visual merchandising, light adjustments, and window banner placement
  • Travel (less than 10% of time)
Free to Be, Inclusion & Diversity As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. What’s In It for You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more. NEVER STOP EXPLORING™ Our Parent Company, VF Corporation VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com We just have one question. Are you in?
Posted 2026-04-21

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