Catering and Sales Manager
We are representing our client, Geyserville Inn, in their search for a Catering & Sales Manager. In this position, you will be responsible for selling, planning, coordinating, and managing all aspects of private events and meeting functions held at their hotel. You will partner with the revenue management and hotel/restaurant management teams to successfully implement strategies to grow revenue. This role will provide coverage for food and beverage management on their days off and will assist as needed in other departments to maintain our exceptional service standards. We’re looking for an enthusiastic individual who is fun and energetic and takes the work seriously. ABOUT THE GEYSERVILLE INN:
The Geyserville Inn and Grille is a hotel/bar/restaurant located in the heart of the Alexander Valley, just 30 minutes North of Santa Rosa, CA. Owned and operated for over 20 years by the same family, we have a friendly staff providing a fun atmosphere for both guests and employees. When you’re here, you’re a part of the family! RESPONSIBILITIES Marketing (40%):
- Generate a definitive group sales and marketing plan to achieve departmental revenue goals
- Prospect for new group sales leads through regular cold calls and online research
- Network to obtain leads and build relationships with new and existing clients
- Plan, coordinate, and manage all aspects of private event and meeting functions held
- Work with the management team to achieve defined business objectives
- Create and customize back-office items such as group contracts, banquet event orders, wedding timelines, and event itinerary’s, and chef’s orders & wedding tastings.
- Meet with vendors at the venue location on the day of the event to assist staff in ensuring the completion of a successful event
- Ensure that logistics are considered, staying within the allocated budget
- Keep image libraries updated on an ongoing basis with visuals that are on-brand; working with clients to secure rights to use images from events
- Schedule and execute tours for events and room blocks if needed
- Efficient at using Caterease software to help with the planning of events, learning all aspects of the program
- Plan and coordinate wedding tastings, timelines, banquet event orders (BEO’s), chef orders, food and beverage orders, and rental orders with clients and team
- Establish and maintain relationships with clients and vendors, including collecting vendor info at the conclusion of event, retrieving photos, and collecting feedback
- Plan event details, collaborating with the management, clients, and/or wedding planner
- Customize contracts to meet group and property needs and seek approval for details that fall outside of customary arrangements and house policies
- Enter contracts into the calendar and collect payments in a timely manner
- Attend and manage hotel-hosted events and address potential issues that may arise
- Respond with a sense of urgency to guest service concerns during events and achieve satisfactory resolution
- Maintain a working knowledge of the complex needs of a wide variety of events throughout the season
- Provides management oversight as needed to the restaurant on the manager’s day off
- Keeps event staff informed as to all details of each event, and monitors and directs the team during events, ensuring guest satisfaction and smooth operations
- Tracks information and data to provide regular management reports as requested by the General Manager
- Maintains and organizes catering and banquet supplies, which includes purchasing
- Maintains staffing guidelines, staffing lists, and works with HR and/or staffing agencies to ensure appropriate staffing levels for events, to ensure excellent service while meeting budget needs
- Assess trends, team performance, and the general group sales climate, and make thoughtful suggestions to improve revenue and performance for the hotel
- Works with the revenue management team and coordinates group pickup, room blocks, and other details to achieve the revenue strategy for the property
- Attends management meetings as required
- Supports all management initiatives throughout the property as needed
- Communicates matters of importance to the General Manager immediately
- Represents the hotel in a positive light at all times to guests, staff, clients, and the general public
- AA degree or higher in communication/marketing, or equivalent experience required
- 1 + years of hospitality sales experience
- 2 + years of event coordinating experience
- Demonstrated experience working in restaurants and catering, delivering high levels of guest satisfaction
- Experience as an event coordinator
- Must have strong customer service skills and problem resolution skills
- Must be able to work under pressure, have excellent time management skills, and be able to prioritize and handle multiple projects
- Must be proficient with sales tools/resources such as Microsoft Office applications or Google equivalents, Instagram, Facebook, and Twitter
- Must have mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances
- Ability to work nights, weekends, and holidays as business dictates
- Must be detail-oriented, organized, and efficient
- Able to perform all essential duties with or without accommodation
- Walking, standing, sitting – frequently
- Kneeling – occasionally
- Lifting/pulling/pushing up to 50 pounds – occasionally
- Computer – frequently
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