Head of PPC Strategy - Amazon & Google

Company Overview

Pearl West is rewriting the playbook for building and scaling consumer brands. Think of us as a mini-Unilever — but leaner, faster, and built for exits. With a portfolio of six high-growth brands and a centralized shared-services model, we’re operating at over $40M in annual revenue and climbing.

We’re not your typical PE-backed DTC group. We’re a team of hands-on operators, direct-response experts, and brand-builders who thrive on turning chaos into systems. Our mission is unapologetically bold: build brands that leave lasting impressions—and exit them at their peak .

With deep roots in Amazon and a booming TikTok Shops presence, we move fast, we optimize hard, and we scale smart. If you want to run PPC like it’s your own business—with real upside and real impact—this is where you belong.

Role Overview

We’re hiring an Performance PPC Lead – Amazon and Google to own performance marketing across two of our highest-leverage growth channels. This is a full-time, remote position where you’ll manage and scale multi-brand ad accounts, optimize campaigns daily, and implement aggressive testing frameworks. You’ll be expected to execute strategy, build systems, and directly influence the bottom line. No fluff, no bureaucracy—just results.

Key Responsibilities

• Full-funnel PPC Strategy & Execution – Drive paid media campaigns on Amazon and Google (Search, Shopping, Performance Max) across multiple brands.
• Daily Campaign Optimization – Analyze performance, shift budgets, and optimize ads based on real-time ROAS, TACOS, and contribution margin.
• Keyword & Product Targeting – Build and maintain keyword strategies and ASIN targeting structures for efficient acquisition and scale.
• Testing & Iteration Frameworks – Run rigorous A/B tests across ad creatives, copy, bidding strategies, and targeting settings.
• Cross-functional Collaboration – Work closely with Creative, Brand Managers, and Ops to align ad strategy with inventory, pricing, and product launch schedules.
• Data Analysis & Reporting – Own campaign dashboards and reporting flows. Provide actionable insights to leadership weekly.
• Tool & Tech Management – Manage Amazon Ads Console, Google Ads, bulk sheets, automation scripts, and analytics tools (e.g., Perpetua, Pacvue, Helium10, Data Studio).
• Brand-Level P&L Contribution – Drive ad spend efficiency and help achieve margin targets for each brand.
• Playbook Development – Systematize what works. Document processes, build SOPs, and mentor junior team members as we scale.
  
  

Key Performance Indicators (KPIs)

• Amazon TACOS : Maintain or reduce TACOS across core products by 10% within 90 days.
• Google ROAS : Sustain 4x blended ROAS or better across Google campaigns.
• New Customer Acquisition : Grow non-branded traffic by 20% QoQ.
• Ad Spend Efficiency : Optimize campaigns to reduce wasted spend by 15% monthly.
• Test Velocity : Launch and document at least 5 meaningful tests per month.
  
  

Success Benchmarks (30-60-90 Days)

First 30 Days

• Audit all current campaigns across brands and identify top improvement opportunities.
• Align with brand owners and creative team on product priorities and promos.
• Get fully ramped on Amazon Ads Console, Google Ads, and internal data systems.
  
  

First 60 Days

• Launch full-funnel search and shopping strategies across both Amazon and Google.
• Reduce low-performing ad spend by at least 10% while maintaining volume.
• Roll out a weekly reporting system with clear insights and recommendations.
  
  

First 90 Days

• Hit contribution margin goals for at least 2 brands.
• Build and document the PPC playbook for scale.
• Take full ownership of Amazon and Google paid media — budget, execution, and results.
  
  

Required Skills & Qualifications

Must-Have Skills

• Expertise in Amazon Ads Console and Google Ads (Search, Shopping, PMax).
• Strong data analysis and performance reporting skills.
• Proven track record of optimizing campaigns to scale profitably.
• Excellent understanding of keyword and ASIN targeting strategies.
• Experience managing high-velocity ad spend ($50k+/mo) with tight margin controls.
  
  

Nice-to-Have Skills

• Experience using Perpetua, Pacvue, Helium10, or bulk file optimization tools.
• Background in e-commerce or direct response marketing.
• Familiarity with TikTok Shops, Meta Ads, or other channels is a plus.
  
  

Experience & Education

• 3+ years managing Amazon and/or Google PPC at a performance marketing level.
• Bachelor's degree in Marketing, Business, or a related field (optional but preferred).
• Prior experience in multi-brand or startup environments is highly valued.
  
  

Who Should Apply?

✅ Apply if you:

• Are obsessed with performance metrics and can live in ROAS dashboards.
• Thrive in high-tempo, low-politics environments.
• Have built PPC systems from scratch and scaled with data, not guesses.
• Love turning data into action and results into growth.
  
  

🚫 Do not apply if:

• You need hand-holding or heavy project management.
• You're uncomfortable owning a number and being accountable to it.
• You prefer long discussions over fast execution.
  
  

Why Join Us?

• Growth & Career Development : Step into momentum with equity upside, leadership opportunity, and full P&L visibility.
• Work Culture & Environment : Join a team that’s performance-obsessed, operator-led, and allergic to bureaucracy.
• Compensation & Benefits : Competitive salary, equity opportunities, flexible remote setup.
• Unique Perks : Annual offsites, learning stipends, tight feedback loops, and a seat at the strategy table.
  
  

Compensation & Benefits

• Salary Range : $65,000 – $85,000 USD annually (can increase based on experience & geography)
• Bonus/Commission : Quarterly performance bonus tied to contribution margin and ROAS goals
• Work Arrangement : Fully Remote, Hybrid if located in Vancouver (In-office thrice per week)
• Health & Wellness : Medical, mental health support, and flexible PTO
• Additional Perks : Equity participation, team retreats, learning budget, and more
  
  

Application Process

• Step 1 : Submit your resume and cover letter.
• Step 2 : Initial screening call with HR.
• Step 3 : Online assessment.
• Step 4 : Final interview with the Head of Growth and/or the COO.