Principal Product Manager

About Wellth:

Wellth is a fast-growing, growth-stage digital health company headquartered in Los Angeles. Our mission is to motivate people living with chronic conditions to make healthier choices, every single day.

We use behavioral economics, habit science and AI to motivate lasting behavior change in some of the highest need and most underserved populations in the US (Medicare and Medicaid), drastically changing their quality of life and health outcomes. We have demonstrated results with many large insurers and health systems (e.g. reducing hospitalizations by over 40%), and are now rapidly scaling. Early in 2025 we completed a Series C with experienced healthcare investors including Mercato and SignalFire. Our goal is to be the category leader in improving health outcomes for hard-to-engage populations. A key difference at Wellth compared to other digital health companies is that our users (Members) actually use Wellth every single day - think TikTok-tier daily engagement (and data generation!).

But most importantly, our work quite literally saves lives by stabilizing chronic disease patients and preventing disease progression, hospitalization, and other bad outcomes. We are a mission-driven company where you work with incredible talent and see tangible differences directly from your impact and influence.

Visit us here for more information.

About the Role:

As Principal Product Manager at Wellth, you will be contributing directly and visibly to our behavior change product by owning the vision and evolution of our user acquisition and enrollment platforms. You will interface directly with several internal stakeholder groups, including acquisition (consumer) marketing, enterprise marketing, data engineering, software engineering, and support. Our platforms, tools and workflows are evolving rapidly with our scale, and we are in the early innings of incubating significant changes using the newest AI models for SMS, voice and other interactions. You will do quantitative analysis to spot issues and opportunities and back your research with qualitative user research. Improving our enrollment rates and user retention while reducing unit economics will be your primary goal. Retention will be a primary goal, and you will add depth to our product journey and explore new use cases. You will be highly organized and detail-oriented. You aren’t afraid of creating a spreadsheet model, or building a complex workflow in Figma or Lucidchart, or trying something manually that could eventually scale to hundreds of thousands of users.

This is a demanding, energetic role for individuals who love to do discovery, can’t stop asking questions, love talking to their colleagues about new ways to try things, dive into data, understand architecture, love to do research, follow up and organize what happens next. Our product roles don’t passively gather requirements, they don’t just manage a nice and neat roadmap forward, and they don’t sit quietly and exclusively review data. But if you want to establish and hold influence across a quickly growing company, solve real problems that matter in healthcare, get technical with engineers, creative with marketers and designers, strategic with customers, and be part of a very different approach to motivating healthy behaviors, this might be the role for you.

What You’ll Do:

• Develop an in-depth understanding of our current acquisition marketing workflows and how the platform needs to evolve to support new workflows, new channels, and the use of AI


• Ensure that marketing activities create quality data and that this data flows to the appropriate infrastructure


• Create intuitive, accurate reporting and dashboarding that provides visibility to marketing performance and helps spot new opportunities


• Track A/B tests and identify results that should be fully implemented.


• Connect the dots between key platforms like Customer.IO , Salesforce, and in-house AI tools


• Identify opportunities to replace rules with data-driven models, and with manual work with automation


• Analyze support workflows across SMS, voice, and in-app chat and identify streamlining opportunities


• Build a vision for internal support platform and own completion of design, development and maintenance


• Help drive improvements to our AI chatbot, ensuring a high-quality and personalized experience for users


• Collaborate with member support and acquisition teams to solve product problems, gather insights and translate them into actionable product solutions


• Front line for questions or issues with acquisition and support platform operations


• Ensure product changes are well communicated, documented and set up for success

What We’re Looking For:

• 5+ years experience as a product manager with experience in marketing and/or support workflows and tools


• Strong data analysis skills and ability to make decisions based on quantitative and qualitative research


• Ideally experience launching A/B tests and product experiments


• Excellent collaboration and communication skills to work effectively across teams


• Highly organized, detail-oriented and structured in approach to problem-solving


• Goal oriented - launching a feature isn’t the goal, it’s driving results


• Enthusiasm about organizing and building out user journey content


• High detail orientation - you love to capture ideas, action items, and make sure things get done whether you do them or you collaborate with others


• Relentlessly considers ways to make things better in ways that truly matter - does not spend time optimizing on little things out on the margins


• Constantly evangelizes what you are working on, why, what it means for different audiences, and how it connects to our mission


• Platform mentality - how do we build products that scale, not services

Preferred Qualifications:

• Local to Los Angeles strongly preferred


• Expertise in health data, including quality and cost-related measures


• Expertise with multiple enterprise class marketing and/or support platforms

You will enjoy working with us at Wellth.

The benefits of working with us include:

• Flexible working arrangements, supporting strong remote-first practices and tools with the option to work in our excellent gathering space in Marina Del Rey.


• Robust paid time off and generous parental leave program.


• Competitive salary & commission structure.


• Health, dental, vision insurance, and FSA/HSA plans.


• Ability to have a positive impact on people who need it most.


• Support of a highly dedicated team focused on building the future of healthcare.

Wellth is an equal opportunity employer. We value diversity at our company. We do not discriminate on the basis of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.