Email Marketing Analyst

Description

At Hot Topic, we’re passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning. We are looking for an Email Analyst to help grow our email and SMS marketing program for Hot Topic brands. In this role, you will have an exciting opportunity to drive the business in a dynamic and rapidly growing ecommerce space.

Pay range

$65,000 - $75,000 a year

Please note the pay range for this position starts as listed in the job posting, but other factors such as an individual’s education, location, meeting the minimum job requirements for the role, training, and experience, will determine the final salary for potential new hires.

WHAT YOU'LL DO:

Execute email, SMS, and push marketing for Hot Topic, BoxLunch, and Her Universe brands

Build and deploy best-practice email templates, dynamic content, and audience targeting

Monitor email performance metrics including open rates, click-through, deliverability, conversions, and signups/un-subs

Strategize on email journeys including signup, post purchase, reengagements and loyalty campaigns

Partner with Copywriters, Creative, and Product teams to create relevant subject lines and content for emails

Provide weekly performance reporting relative to topline growth goals

Communicate business priorities to solutions partners

Monitor customer feedback and ever-evolving best practices including CAN-SPAM, CCPA laws

WHAT YOU'LL NEED:

2-3 years of experience running email / SMS marketing campaigns

Minimum of 2+ years of experience with Salesforce Marketing Cloud, or similar

Experience with HTML and email template design

Experience with personalization platforms such as Liveclicker and SmarterHQ a plus

Proficiency with large data sets, Excel, and analytics tools

Familiarity with retail and e-commerce performance metrics

Strong communication skills – can partner with cross-functional teams and external partners

Keen eye for trending topics and pop culture events

Organized and can prioritize projects in a fast paced environment