Principal Product Marketing Manager, Auth0 (AI)

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you. Principal Product Marketing Manager, Auth0 (AI)

The Opportunity

Auth0 technology is an easy-to-implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.

AI agents are changing how apps are built. But they introduce new challenges: how agents authenticate, act on behalf of users, and access sensitive data securely. Auth0 for AI Agents (Auth for GenAI) is our answer. It’s a new product line in Developer Preview that brings authentication, authorization, and trust to AI-powered experiences.

We’re seeking a Principal Product Marketing Manager with deep technical roots to own GTM for Auth0’s AI portfolio—starting with Auth for GenAI and expanding into future AI-driven products. If you’re a product marketer with a computer science or engineering background (or a product manager who has led technical launches), this is a unique opportunity to help define a new category at the intersection of AI, security, and developer experience.

What You’ll Be Doing

• Own the technical narrative : translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation.
• Partner closely with Product and Engineering : serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements.
• Lead GTM for emerging products : design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs.
• Create technical proof points : build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers.
• Enable the field : arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures.
• Represent Auth0 externally : speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected.
• Measure impact : define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy.

What You’ll Bring

• Education/Background : Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred.
• Experience : 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI enabled products preferred.
• AI fluency : Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
• Identity/security knowledge : Familiarity with OAuth/OIDC, authorization models, and security best practices for developers.
• Technical storytelling : Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers.
• Hands-on builder mindset : Comfortable with SDKs, APIs, and technical demos to validate and showcase value.
• Cross-functional leadership : Track record of driving GTM across Product, Engineering, Sales, and Marketing.

Why Join Us

At Okta, we don’t just talk about the future—we’re building it. With Auth0 for AI Agents, we’re defining how identity powers the next wave of applications. This is your chance to shape a new product line, influence an emerging market, and set the standard for secure, trusted AI experiences.

We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed.

#LI-Hybrid

The OTE range for this position for candidates located in the San Francisco Bay area is between: $187,000—$281,000 USD

Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between: $167,000—$251,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: .

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between: $150,000—$226,000 USD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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