Business Development Manager (New Venture)

PASONA N A, INC.
San Francisco, CA

Business Development Manager (New Venture)

Location: San Francisco Bay Area (Remote OK)

Employment Type: Full-time (Potentially, contract start.)

Salary: $120k base (DOE)

Start Date: ASAP

Reports to: Initially Senior Executive (SF), then Japan HQ

About the Role

A new initiative is launching to bring healthy, high-quality lunchbox meals to children across the U.S., rooted in the values of Japanese food culture. Originally started as a side project by a senior executive, the business is now entering full-scale launch. We are seeking a passionate and entrepreneurial Business Development Manager to take over operations and drive national growth.

This is a rare opportunity to lead a mission-driven startup within an established global organization, with freedom to shape strategy and scale impact.

Key Responsibilities

  • Take full ownership of the the school lunch business
  • Create and execute a growth strategy, including direct outreach (cold calls), school partnerships, and local engagement
  • Manage daily operations: sales, cost/profit analysis, HR coordination, basic accounting, and even occasional delivery support
  • Liaise with internal stakeholders in the U.S. and Japan, including regular reporting to the HQ
  • Expand the reach beyond the Bay Area, adapting strategy for regional markets

Ideal Candidate Profile

  • Deeply motivated by the vision of improving children’s meals and delivering “delicious memories” across the U.S.
  • Entrepreneurial mindset with a desire to build and grow a business from scratch
  • Passionate about food and wellness , with the creativity to bring ideas to life
  • Strong appreciation of Japanese culture and skills to communicate in Japanese.
  • Experience in sales, marketing, or general business operations is strongly preferred
  • Capable of working independently in a fast-paced, startup-like environment
  • Flexible for occasional travel and in-person meetings during school outreach or operational visits

Posted 2026-04-15

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