Franchise Management & Marketing Associate

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate, Global Franchise Management & Marketing department. The Associate will support the Director on the CP business for the DC and Batman portfolios. This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including review of marketing submissions and supporting the creation of franchise plans, marketing initiatives and marketing materials. They will also support the Manager across other projects as needed.

The position requires strong written and verbal communication and be comfortable liaising with internal and external parties at various levels, including but not limited to other WBDGCP departments (Category, Retail Business Development, Creative, Finance, Legal, Insights, Themed Entertainment, Digital, etc.), WBD Divisions (Franchise Development, WBIE, WBA, DC Publishing and DC Studios, etc), vendors, colleagues around the world, etc.

All communication is done in a professional manner with timely follow-up. Innovative thinking, analytical skills, intellectual curiosity, strong attention to detail and strong project management skills are required.

Your role accountabilities...

• Review, route and approve all licensee and retailer marketing submissions for assigned properties

• Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties (e.g. Batman, Superman, etc).

• Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business.

• Assist with acquisition, development, approval and use of Theatrical and TV assets.

• Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans.

• Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners

• Maintain Brand Assurance guidelines and ensure timely updates and team communication

• Act as first point of contact for product development and brand related questions

• Coordinate outside resources, agencies and vendors, along with associated deadlines.

• Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources

• Collect and submit updates to the Franchise Monthly Newsletter

Other projects and duties may be assigned dependent on business development and needs.

Qualifications & Experience...

Work Experience

• Minimum 3 years marketing experience required

• Previous marketing experience required

• Franchise management experience a plus

• 2+ years Entertainment industry experience strongly preferred

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree with coursework in business/marketing strongly preferred

Knowledge/Skills

• A passion for and knowledge of the DC brand and franchises (eg. Batman, Superman, Wonder Woman, Teen Titans Go! etc)

• Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required

• Photoshop and Illustrator knowledge is a plus

• Clear understanding of marketing principles

• Knowledge of digital platforms (Youtube, Instagram, Tiktok) particularly for kids is a plus

• Understanding of Licensing preferred

• Strong written and oral communication skills

Preferred...

• Must be well organized with effective and proven planning and follow-through skills

• Must be a self-starter, dependable, and optimistic

• Must have the ability to analyze and organize data

• Must have the ability to work well under time constraints

• Must be able to handle multiple projects, prioritize assignments and effectively meet deadlines

• Must have the ability to work in a team environment with changing priorities; possess flexibility and adaptability skills

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $49,140.00 - $91,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.