Sr. Product Marketing Manager

Senior Product Marketing Manager

The Senior Product Marketing Manager plays a pivotal role in shaping how our products are positioned, launched, and communicated. Acting as the voice of the customer and the storyteller of the brand, this strategic leader combines deep market insights with compelling messaging and cross-functional collaboration to drive product success.
This role sits at the intersection of Product, Sales, and Marketing—ensuring that our offerings align with market needs and are clearly understood and desired by target audiences.

Key Responsibilities
1. Market Research & Competitive Analysis

• Lead qualitative and quantitative research to uncover customer needs, pain points, and market trends.
• Synthesize findings into actionable insights for product and marketing strategies.
• Track and analyze competitive products, messaging, and pricing to develop battle cards and inform positioning.

• Translate complex product features into clear customer benefits.
• Develop messaging hierarchies, value propositions, and consistent narratives across all touchpoints.
• Define and refine buyer personas and customer journeys to inform channel strategy and campaign targeting.
• Collaborate with Product to articulate unique value propositions (UVPs).
• Ensure consistent messaging across the website, packaging, sales tools, and digital channels.

• Own the marketing workstream for new product launches—defining GTM plans, KPIs, timelines, and success metrics.
• Align cross-functional teams on calendars, messaging, and execution.
• Support pricing and distribution decisions based on market and customer insights.

• Lead development of product content across web, email, retail, sales, and video formats.
• Ensure content supports customer needs, reflects the brand voice, and maps to the buyer journey.
• Work closely with Creative and Digital teams to ensure visual and verbal alignment with messaging frameworks.
• Write creative briefs and oversee global content localization.

• Establish structured processes for collecting and analyzing customer feedback.
• Share insights with Product and Sales teams to inform product roadmaps and messaging.
• Continuously refine buyer personas to guide campaign strategy and product development.

• Manage and mentor a high-performing marketing team.
• Foster a culture of creativity, collaboration, and continuous improvement.
• Set clear goals, track performance, and provide ongoing feedback.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 5+ years of marketing experience, with a strong focus on product marketing, branding, PR, and market share growth.
• Proven track record of developing successful marketing strategies and go-to-market plans.
• Strong understanding of brand positioning, storytelling, market analysis, and competitive differentiation.
• Experience leading creative direction and working with design teams.
• Excellent leadership, project management, and communication skills.
• Proficiency in marketing tools and platforms (e.g., HubSpot, Google Analytics, Adobe Creative Suite).

• Competitive salary package with up to 10% end-of-the-year performance bonuses.
• Comprehensive benefits package including health, dental, and vision insurance, and 401k.
• Remote work environment promoting work-life balance.
• A dynamic , diverse, equitable and inclusive workplace culture with opportunities for professional growth.

The pay range for this position in California is $110-125K annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position offers a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location.

Satechi is committed to creating a diverse environment and is proud to be an equal-opportunity employer.