Senior Marketing Data Scientist

OVERVIEW OF THE COMPANY

FOX Entertainment

With a legacy spanning more than 35 years, FOX Entertainment is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment. While maintaining its leadership in broadcast television (9-1-1: Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and library of owned original content. To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay. The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune), FOX Entertainment Studios (Animal Control) to develop scripted content, and worldwide content sales unit FOX Entertainment Global.

JOB DESCRIPTION

Join FOX Entertainment’s Marketing Science team to drive data-driven marketing through advanced analytics and AI. We have an exciting opportunity for a Senior Marketing Data Scientist! In this exciting role, the Senior Marketing Data Scientist will collaborate across functions to develop and implement innovative solutions that maximize the impact of marketing investments.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Design and build AI-powered marketing mix models (MMM) to evaluate and optimize marketing effectiveness
• Develop predictive models and run simulations to inform marketing strategies and budget allocation
• Enhance experimentation and causal inference capabilities, including A/B testing and experiment analysis
• Present actionable insights to stakeholders and contribute to the development of AI-driven data products
• Stay abreast of industry trends in AI, machine learning, and marketing science

WHAT YOU WILL NEED

• Advanced degree in a quantitative field (e.g., Statistics, Data Science, Computer Science, Economics).
• 9+ years of experience in data science, machine learning, or statistical modeling, ideally in marketing or media
• Experience with cloud platforms (e.g., AWS) and big data tools (e.g., Spark)
• Expertise in predictive modeling, MMM, and attribution using Python
• Strong background in experimental design and causal inference
• Excellent communication and collaboration skills

• NICE TO HAVE BUT NOT A DEALBREAKER
• Experience in entertainment, media, or marketing
• Familiarity with martech and adtech ecosystems
  

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