Senior Acquisition Marketing Manager

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

ABOUT FOX

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.
Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and built with the full support of Fox Corporation—this venture combines entrepreneurial energy with deep media expertise.
Our vision is to create a unified, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms.
At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that vision—and we’re just getting started.

ABOUT THE ROLE
As the Sr. Acquisition Marketing Manager, you will drive subscriber growth through paid media campaigns under the FOX ONE brand. Reporting to the Director of Acquisition, this role is responsible for executing data-driven media strategies that acquire high-quality subscribers at scale. You'll collaborate closely with media agencies, creative, product, and analytics teams to drive performance and optimize across digital channels.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Execute paid media strategies to acquire new subscribers for the DTC platform.

• Collaborate with internal stakeholders and external agencies to develop and launch performance-driven campaigns across platforms such as Meta, Google, YouTube, and programmatic.

• Manage media budgets and pacing to maximize efficiency and ROI.

• Brief and review creative assets aligned to FOX ONE brand standards and campaign objectives.

• Monitor campaign performance, analyze key KPIs, and generate actionable insights.

• Work with product marketing and lifecycle teams to ensure a seamless customer journey from awareness to subscription.

• Stay informed of industry trends and new opportunities in the paid media landscape.

WHAT YOU WILL NEED

• 6+ years of experience in digital acquisition marketing, with a focus on paid media.

• Proven success managing performance campaigns in a subscription-based or direct-to-consumer environment.

• Familiarity with media buying platforms (e.g., Google Ads, Meta Ads Manager, DV360).

• Strong analytical skills and ability to translate data into decisions.

• Experience working cross-functionally in a fast-paced environment.

NICE TO HAVE, BUT NOT A DEALBREAKER

• Experience marketing streaming, media, or entertainment products.

• Knowledge of audience segmentation, A/B testing, and incrementality test.

• Familiarity with the FOX brand and its audience.

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