Senior Product Manager, Client Activation

About Us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

About the Role

As a Senior Product Manager for Client Activation at Grow, you’ll be at the heart of defining product direction, prioritizing work that drives measurable outcomes, and influencing product culture across the organization.

Getting a client to book their first therapy appointment is only the beginning of the journey — to have a meaningful impact on Clients’ lives we need to make sure they can successfully make it to their appointments, form a meaningful connection with their provider, and come back.

We're looking for a Senior Product Manager to lead our Client Activation team, which is responsible for ensuring clients can frictionlessly book an appointment and successfully return for a second session with a provider who is right for them. This is one of the highest-impact product areas at Grow and every improvement in activation translates directly into thousands more clients starting a meaningful care journey.

You'll own the end-to-end experience from the moment a client books a provider through to their second completed appointment — removing friction, helping them find the right provider and keeping clients engaged in the early part of their care journey.

What You’ll Do

• Drive product strategy and define clear roadmaps in collaboration with cross-functional partners, including Engineering, Design, Analytics, and Go-to-Market teams.



• Lead the end-to-end product development lifecycle from discovery to delivery, ensuring quality and customer value.



• Partner with engineering and design teams to make tradeoffs between complexity, user experience, and business impact.



• Use data, qualitative insights, and user research to inform decisions and measure product impact.



• Communicate product vision, opportunity framing, and status to senior leadership.



• Mentor and collaborate with other product managers, fostering a culture of shared learning and continuous improvement.



• Ensure alignment on product goals and success metrics across diverse stakeholder groups.

What You Bring

• 5+ years of product management experience building consumer-facing digital products, ideally with a focus on activation, onboarding, or growth.



• Demonstrated ability to lead cross-functional teams and deliver impactful products in a fast-paced environment.



• Strong analytical skills and a comfort with data analysis and experimentation; you make decisions with data and know how to use data to uncover user needs



• Excellent communication skills with the ability to influence across levels.



• A track record of owning outcomes, not just outputs — you care about whether the thing you shipped actually moved the needle.

• Technical background (e.g., engineering, CS degree, or significant technical product experience).



• Hands-on experience with data, APIs, infrastructure products, or platform services.



• Experience with consumer-facing or data-intensive product domains.



• Experience working with mobile products and performance optimization.

Role Details:

Employment Type: Full Time, Exempt

• Base Compensation: The base compensation range for this position is
  $182,000–$227,000 USD Annually

This is hybrid (onsite from our NYC, San Francisco, or Seattle hub location three days per week: Tuesday, Wednesday, Thursday)

Full Time Employee Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.


• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.


• Financial Wellness: 401(k) program and equity opportunities.


• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.


• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.


• Wellness & Development: Annual stipends to put towards personal & professional growth.


• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).


• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings.

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Use of AI Tools: By submitting your application, you acknowledge and consent to the use of automated tools as part of our recruitment process. Specifically, we use a third-party AI tool, , to assist in the initial screening of resumes . This tool analyzes resumes based on role-specific criteria provided by our recruiters to identify potentially strong matches for the role. I mportantly, no hiring decisions are made by the AI tool . All decisions about which candidates move forward are made by our human recruiting team after independent review. More information about Gem’s approach to compliance with and can be found on the Gem compliance website. We are committed to transparency and fairness in our hiring practices. If you have questions about how our AI tools work, or would like more information about how your application will be processed, please contact us at [email protected] If you require an accommodation due to a disability, or have concerns about the use of AI in the hiring process, please also contact us. We are happy to provide assistance or offer an alternative method of participating in the recruitment process.