Growth Marketing Lead

About Primer

Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems — including the ones that dominate the headlines — are downstream of education.

We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage — asset-light real estate — which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale.

About the Role

This is a hands-on growth marketing position that combines campaign execution, experimentation, and performance analytics. You’ll own the end-to-end execution of growth campaigns, including writing and sending performance-oriented campaign copy, managing marketing automation workflows, optimizing web and funnel experiences, and using data to inform iteration and improvement. The role blends Salesforce Marketing Cloud execution, campaign testing, web optimization, and new market launch support with a strong analytical mindset.

Responsibilities

• Own and execute outbound marketing campaigns across email, SMS, and other channels, from copy development through activation and performance analysis

• Manage and optimize website and landing pages using Webflow and WordPress, including content updates and conversion improvements

• Design, launch, and analyze A/B tests across email campaigns, website experiences, and conversion funnels, with the ability to write and refine performance-driven copy

• Build and maintain marketing automations and lifecycle workflows in Salesforce Marketing Cloud

• Monitor and report on performance metrics including attribution, pipeline contribution, and funnel conversion rates

• Partner with Sales/Admissions teams to optimize the MQL-to-conversion process and improve lead quality

• Manage relationships with contractors and agencies (copywriters, paid media specialists, Marketing Cloud implementers) while maintaining ownership of core systems

• Create campaigns and edit copy to ensure consistency, clarity, and alignment with campaign goals

• Translate analytics and experiment results into clear recommendations and implement improvements

What we're looking for

• 5+ years of experience in marketing operations, growth, or lifecycle roles with direct ownership of campaign creation, activation, and analysis

• Strong hands-on experience with Salesforce Marketing Cloud and Webflow, with working knowledge of Salesforce CRM, Google Analytics, Google Ads, and Meta platforms

• Strong analytical and systems-thinking abilities with experience designing experiments, interpreting data, and building processes from scratch

• B2C marketing experience in trust- and education-heavy funnels, ideally at smaller companies (100-300 employees) where you were the marketing owner or on a small team

• Solid copywriting skills with ability to write campaign emails and web copy

• Bias toward action and ownership—comfortable being both strategic and hands‑on, working independently as a quiet executor

Why this role may not be a fit

• You're expecting or desiring to manage a team. This is an independent contributor role for the foreseeable future.

• You're primarily a creative copywriter looking for a content-focused role rather than marketing operations and systems work

• Your experience is exclusively at large enterprises with specialized roles rather than scrappy, do-it-all environments

• You're seeking a B2B SaaS role and lack experience with consumer marketing, education-based funnels, or slower-to-adopt markets

• You prefer to delegate technical implementation rather than logging into platforms and building systems yourself

• You're uncomfortable with heavy analytical work, experiment design, or translating data into recommendations