Public Relations Specialist

**You Should Have:**

* Prior experience with P.R. and Social Media.
* Preferably a Journalism background or media training.
* Flawless written and spoken English.
* The ability to write PR’s and distribute them.
* Great professional relationships with writers, journalists, bloggers, and other influencers.
* The ability to secure media coverage for clients.
* A profound understanding of online communities as well as content marketing.
* Experience with services like HARO and MuckRack.
* Published & placed content on authoritative sites.
* Great interpersonal, analytical, problem-solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills.
* The ability to stay highly organized with great attention to detail.
* The ability to maintain strict confidentiality and discretion.
* The availability to work 40 hours per week from 9:00 am to 6:00 pm PST.
* Passion to build a startup.
* A friendly, outgoing disposition.
* Reliable transportation if working in-house.
* A reliable workstation with a fast computer, microphone, and speakers, reliable internet and power if working remotely.

**Your Duties and Tasks:**

* Writing press releases.
* Keeping and organizing a PR database.
* Responding to information requests from the media if needed.
* Liaising between client and media.
* Analyzing various niches and verticals (as well as competition within them).
* Scrutinizing clients’ websites and identifying linkable assets.
* Developing custom PR strategies and tactics (based on analysis) for maximum efficiency.
* Locating and vet viable link prospects and opportunities.
* Crafting compelling outreach.
* Keeping outreach conversations fresh through regular follow-ups.
* Engaging and interacting via social media.
* Potentially representing clients’ companies online.
* Organizing and maintaining multi-faceted campaigns.
* Helping maintain the organization’s corporate image or brand.

_California, New York, Washington, and Colorado: starting base pay for this position ranges between $15 - $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. Outside of California, New York, Washington, and Colorado compensation may fall outside the above ranges._