Business Development Principal (San Francisco)

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Position: Business Development Principal

Reports to: Business Development Manager

Status: Full-time, Exempt

Start Date: Immediately

Compensation: $150,000 base + commission

OTE: Varies based on performance

About the Firm

Our client is a well-established, fast-growing wealth management firm with over $3B in assets under management, 40+ team members, and more than 1,000 clients. They offer personalized financial planning and investment strategies tailored to the unique opportunities and challenges of living in the Bay Area. As part of a larger national network of independent advisory firms, they are committed to innovation, excellence, and long-term client success.

About the Role

Our client is hiring a Business Development Principal to focus on sourcing, qualifying, and converting high-net-worth individuals and families into long-term clients. This role includes working across several acquisition channels, including centers of influence, custodian referrals, and marketing-generated leads. The ideal candidate is a seasoned financial services professional with a consultative approach to business development and a deep understanding of the client journey.

Key Responsibilities

• Build and maintain strong relationships with COI referral partners and financial consultants at custodians
• Convert warm and cold leads into long-term clients through a structured, high-integrity sales process
• Effectively present the firms financial planning and investment philosophy to prospective clients
• Execute the defined sales process and consistently meet business development goals
• Collaborate with financial advisors to ensure seamless client onboarding and transition
• Actively contribute to improvements in the BD process and support the growth of the overall team

Qualifications:

• 5+ years of successful experience in advisory or retail investment sales
• Bachelors degree required; CFP, CFA, or progress toward advanced credentials strongly preferred
• Skilled in consultative sales, with a focus on relationship-building and needs-based solutions
• Strong understanding of financial planning and investment concepts
• Excellent verbal and written communication skills
• Organized, detail-oriented, and adaptable in a fast-paced environment
• Proficiency with Salesforce or similar CRM systems, virtual meeting tools, and Microsoft Office Suite
• Must have reliable transportation and the ability to travel locally for client and partner meetings
• Base salary of $150,000 + commission (OTE dependent on performance)
• Medical, dental, and vision insurance
• Flexible Spending Account (FSA) / Health Savings Account (HSA)
• 401(k) plan with employer contribution

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development

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