Director of Marketing/Communications

Job Description

Job Description

Are you looking for a place where your work will have meaning and direct impact on every girl's chance to practice a lifetime of leadership, adventure, and success? Join Girl Scouts San Diego!

About Girl Scouts San Diego:

As part of the largest girl-serving nonprofit in the country, Girl Scouts San Diego (GSSD) builds girls of courage, confidence, and character, who make the world a better place. With the help of more than 8,000 volunteers, GSSD serves nearly 15,000 girls in grades K-12 in San Diego and Imperial Counties.

Position Overview:

As a strategic, hands-on leader, the Director of Marketing and Communications is responsible for leading and driving the brand presence, visibility, and engagement of Girl Scout's mission across San Diego and Imperial counties. Leading a marketing and communications team and working cross collaboratively with internal and external teams and partners, the director ensures the creation, execution and delivery of high-quality, comprehensive, mission and brand aligned marketing plans/calendars, campaigns and strategies that reflect and support organizational advancement and growth.

ESSENTIAL RESPONSIBILITIES/DUTIES

Marketing Strategy and Campaign Execution

• Ensure the marketing strategy aligns with GSSD's strategic plan, vision, mission, values, and equity commitment.
• Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
• Plan and execute internal and external marketing campaigns working across departments and teams.
• Create and maintain a strategy for digital marketing and communications, including monthly newsletters, segmented campaigns, and automated messaging.
• Lead social media planning and execution across all platforms with strategic focus on engagement, growth, e-commerce, philanthropy, and brand alignment.
• Provide leadership and oversight regarding key messaging, media strategy, scripts for events, and preparation of written materials.
• Liaise with Girl Scouts of the USA to leverage national branding initiatives for local use and brand consistency.
• Build and manage the annual marketing budget; monitor expenses and reconcile goals.

Brand, Digital and Print

• Oversee website refinement, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
• Lead overall strategy and production of print materials.
• Ensure brand standards and messaging consistency across all materials and channels.

Advertising and Media

• Develop a comprehensive digital advertising strategy, manage budgets, oversee execution, and analyze performance to ensure alignment with overall marketing goals and audience segmentation
• Track and optimize ad performance to ensure strong ROI and strategic targeting.
• Lead PR strategy initiatives to generate media coverage for campaigns, stories, and launches.
• Community Engagement and Events
• Identify and cultivate collaborations with local ambassadors, influencers, and community

• Bachelor's degree in marketing, communications or related field, or equivalent years of experience
• Minimum 7 years' marketing and communications experience including building, leading, inspiring and mentoring a creative team
• Experience with membership campaigns and volunteer-centered organizations (a plus)
• Strategic and action-oriented, with the ability to plan, set goals and objectives, and organize and complete projects within established parameters
• Exceptional storyteller with an ability to distill information, anecdotes and data about programs, partnerships and members into effective messages that convey the values and benefits of the organization
• Articulate and persuasive presenter who is able to engage, inspire, and energize a broad group of stakeholders
• In-depth knowledge and experience with social media platforms (including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), their users, and effective utilization of various platforms
• Demonstrated ability to monitor the organization's approaches, methods and productivity, analyze metrics and identify opportunities for increased effectiveness
• Ability to project credibility and confidence to strategic stakeholders and media
• Excellent judgment and ability to proactively solve problems, including negotiation and conflict resolution
• Knowledge of regional demographics and the variety of cultural perspectives and uniqueness Adept with Microsoft suite of products
• Experience developing and managing budgets
• Bilingual in Spanish (a plus)
• Valid drivers' license, proof of insurance, and access to reliable transportation. Daily and/or occasional travel may be required
• Belief in the mission and values of Girl Scouting; be willing to subscribe to the principles expressed in the Promise and Law and Girl Scouts San Diego mission, vision and values.

Girl Scouts San Diego is an equal opportunity employer and values diversity, equity, and inclusion.

This is a full-time exempt position located in San Diego, California and is part of the senior leadership team, reporting to our Chief Advancement Officer.

Please submit a cover letter and resume with your application.

Hiring Salary range: $99,000 - $105,000/annually, DOE