Front-End Marketing Director - Scale an Innovative HealthTech Brand

Job Description

Job Description

CRI Genetics is a science-driven HealthTech company committed to making advanced genetic insights simple, actionable, and personal. Our platform delivers ancestry, health, and wellness reports that empower individuals to make informed decisions about their lives. We're a team fueled by discovery, scientific excellence, and a passion for creating real impact every day.

We’re looking for a Front-End Marketing Director to lead customer acquisition across multiple paid channels from Google and Meta to TikTok, and YouTube. You’ll own everything from funnel creative and offer development to campaign execution, testing, and performance optimization.

What You’ll Do

• Own and scale paid acquisition across Meta (Facebook/Instagram), Google, YouTube, and TikTok.

• Lead front-end funnel development: from offer ideation and VSL scripting to landing pages, upsells, and CRO frameworks

• Manage and Scale full funnel campaigns from cold traffic through conversion and upsell with clear accountability and customer acquisition cost

• Optimize media efficiency by managing campaigns in-house, improving testing cycles, and maximizing ROI

• Build strong relationships with platform reps (Meta, Google, etc.) to unlock early access tools, beta features, and audience strategy support

• Maintain full accountability over 6-figure monthly budgets, tied to strict performance metrics like CPA, MER, ROAS, and LTV

• Run structured A/B and multivariate tests across creative, copy, and funnel architecture

• Collaborate with R&D, data, product, and compliance teams to ensure scalable, high-converting, and regulatory-aligned funnels

What You Bring

• 5+ years of experience in performance marketing or growth leadership for a DTC

• Deep, proven experience in at least one of the following channels: Meta, YouTube, TikTok, Google or Display Native with a track record of scaling offers profitably at significant budget levels.

• Must have experience scaling paid acquisition funnels for physical product e-commerce DTC, ideally 1M+ ARR brands

• Has personally written or directly managed the development of high converting, direct response copy including video scripts, landing pages, ad creatives, and email flows.

• Proven success scaling offers to $100K+/mo spend profitably, while managing CPA and ROAS targets

• Has either personally managed media buying campaigns on major platforms (Meta, Google, TikTok, etc.) or led a team of media buyers at scale with a proven track record of scaling spend while maintaining strong ROI and hitting performance targets.

• Hands-on ownership of full funnel: creative, landing pages, copy, A/B testing, CRO

• Strong analytical and attribution modeling skills, you know your way around dashboards, tracking tools, and performance KPIs

• Bonus: Experience in health/wellness or regulated consumer products

Why CRI Genetics

• Equity in an employee-owned company

• Performance-based bonus structure

• Paid growth and marketing courses

• Company MacBook

• Company-paid PPO health insurance

• Generous, flexible PTO

• A role that genuinely impacts lives through science

Compensation Package

• Base: $155k–$175k

• Equity: ~$400K (4-year vesting)

• Bonus potential tied to performance
  Total Comp: $180k - $215K+/year

We are a well-established and rapidly growing genetics company. Our founders built the company from the ground up and are continually improving customer experience, applying the latest cutting-edge research to our products, and developing new products.

Company Description

We are a well-established and rapidly growing genetics company. Our founders built the company from the ground up and are continually improving customer experience, applying the latest cutting-edge research to our products, and developing new products.