Senior Director, Consumer Strategy

The Senior Director of Consumer Strategy will work across the Global and NA Marketing and Product teams to outline key consumer marketing strategies that will support business outcomes against Brand measures such as Preference as well as Product Usage measures tied to key payment activity across Visa’s vast network of products and services. This role will report directly to the Vice President of Consumer Marketing for North America.

Responsibilities

• Develop key consumer marketing strategies that support Visa’s business goal to be the best way to pay and be paid – working cross-functionally with B2B Marketing, Marketing Services, Product, and Global Marketing Teams.
• Serve as the strategic anchor for consumer‑centric growth by grounding marketing initiatives in deep consumer insights, cultural trends, and behavioral data, and translating them into clear priorities and actionable plans.
• Partner with research and analytics teams to uncover deeper consumer understanding, segment opportunities, and emerging behaviors that inform marketing decisions as well as product pipeline development.
• Drive cross‑functional alignment to ensure consumer strategy is embedded across campaigns, media, creative, and product marketing.
• Shape Visa’s consumer‑facing story by articulating the “why” behind campaigns and reinforcing leadership in security, trust, and innovation while driving relevance with next‑gen consumers and other priority cohorts.
• Connect long‑term vision with near‑term activation, ensuring strategies translate effectively into go‑to‑market execution opportunities.
• Collaborate with integrated marketing, media and digital innovation, and product teams to bring strategies to life through campaigns and activations that resonate across channels and audiences.
• Build strategic vision to drive Brand Visibility for Visa despite an evolving and rapidly changing payments landscape, this includes evolution of and governance models behind our brand standards and how they are implemented across internal and external partners.
• In partnership with Insights & Analytics leads, establish KPIs and measurement frameworks to track the impact of consumer strategy on brand health, engagement, and business outcomes.
• Lead and manage a team, providing direction, coaching, performance management, and professional development to ensure strong delivery against the consumer strategy.
• Foster a collaborative, high‑performing team environment, ensuring the group is aligned to strategic priorities and equipped to deliver against Visa’s consumer‑centric growth goals.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Basic Qualifications :

• 12 or more years of work experience with a Bachelor’s Degree, or 10+ years with an Advanced Degree, or 8+ years with a PhD.

Preferred Qualifications :

• 15+ years with a Bachelor’s, 12+ years with an Advanced Degree, or 9+ years with a PhD.
• Background in marketing in financial services, tech, fintech, or payments sector
• Experience managing and developing high-performing teams while fostering a culture of innovation, inclusivity, and continuous improvement.
• Strong leadership and collaboration skills, adept at influencing senior stakeholders and driving alignment across complex organizations.
• Demonstrated ability to work effectively and influence in a highly matrixed organization
• Strong relationship-building experience, along with the ability to collaborate and work across regions and various business units to execute on a strategy and drive action.
• Strong problem-solving, communication, and stakeholder management skills.
• Ability to think strategically and execute methodically
• Strong analytical skills and feel comfortable translating data into actionable marketing strategy
• Experience working with research, analytics, and/or insights teams to inform strategy
• Self-starter and strong problem solver with ability to think ahead, engage proactively and take initiative
• Extremely organized with quick follow through and a bias towards action.
• Strong written and in-person communication skills

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for this position is 210,900.00 to 369,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.