Demand Generation Manager
Overview
We’re the leading open-core platform for AI security, trusted by 250,000+ developers and 125+ Fortune 500 companies. Backed by top-tier investors and recommended by major AI labs, we help teams ship secure AI applications and agents through real-time scanning, automated red teaming, and continuous monitoring.
About the Role
Own end-to-end demand generation: build and automate high-impact digital programs, campaigns, and events that drive pipeline and revenue. Work closely with Sales to convert interest into customers in a lean, high-velocity Marketing team.
What You’ll Do
Programs & Campaigns
- Execute targeted digital campaigns for security leaders and developers
- Build/optimize landing pages, ad creative, offers, and messaging
- Test channels, audiences, and creatives to maximize performance
- Manage budgets with focus on CPL and pipeline ROI
- Support field events and onsite programs
Lead Nurture & Lifecycle
- Design persona- and stage-specific nurture sequences
- Implement/refine lead scoring and qualification
- Own HubSpot workflows, automations, and sequences
- Convert PLG and sales-led leads into pipeline
Reporting & Operations
- Deliver weekly pipeline reports by channel/campaign
Data & Execution
- Analyze metrics to identify gaps and optimize quickly
- Own CPL, conversion, and pipeline tracking
- Test and scale high-performing tactics
Who You Are
- 5+ years B2B demand gen (security or dev tools preferred)
- Hands-on with HubSpot or similar automation platforms
- Experience running paid campaigns, ABM, conferences/events
- Proven funnel ownership with revenue impact focus
- Data-driven; turns CRM/community analytics into campaigns
Preferred
- Security buyer marketing (AppSec, CISOs)
- SEO/SEM knowledge
- Fast-growth startup or open-source GTM background
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